基于Topsis的城市旅游管理电子商务决策支持系统及其与Ahp的比较

Asfan Muqtadir, Reza Agit Alfaridzi, Amaludin Arifia
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摘要

电子商务对社会和经济增长产生了重大影响。然而,电子商务系统对UMKM参与者本身并不总是有利的,有几个因素导致UMKM质量评估从激烈的竞争中下降。许多消费者考虑从许多现有的电子商务系统购买产品。因此,本目标是利用TOPSIS方法和AHP方法实现一个电子商务决策支持系统。当然,在实施决策支持系统时,必须有评估标准和一些备选方案,这些标准和备选方案将作为参考,通过计算TOPSIS方法来确定UMKM的电子商务,该方法将以排名的形式产生每个电子商务价值的最终结果。通过对图班县38家UMKM的调研,电商Shopee占60.5%,Tokopedia占15.8%,Blibli占10.5%,Lazada占7.9%,Bukalapak占5.3%。将每个选择的数据进行分组,根据预定的标准求平均值,并使用TOPSIS方法AHP方法进行计算,可以得出UMKM在图班辖区广泛使用的电子商务为Shopee > Tokopedia > Bukalapak > Lazada > Blibli。AHP的排序顺序为Tokopedia > Shopee > Bukalapak > Blibli > Lazada。
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Decision Support System of Determining E-Commerce With The Topsis and Comparation With Ahp for UMKM In the Tuban Regency Area
E-Commerce has had a major impact on social and economic growth in society. However, E-Commerce system is not always profitable for UMKM actors themselves, there are several factors that cause UMKM quality assessments to decline from tight competitiveness. Many consumers consider buying products from the many existing E-Commerce systems. For this reason, this goal is to implement a decision support system in determining E-Commerce using the TOPSIS method with AHP method. Of course, in implementing a decision support system, it is necessary to have assessment criteria and a number of alternatives that will be used as a reference to determine E-Commerce for UMKM by calculating the TOPSIS method which will produce the final result of the value of each E-Commerce in the form of ranking. From research conducted on 38 UMKM in Tuban Regency, the results of E-Commerce Shopee are 60.5%, Tokopedia 15.8%, Blibli 10.5%, Lazada 7.9% and Bukalapak 5.3%. The data will be grouped from each alternative to find the average value based on predetermined criteria and calculated using the TOPSIS method AHP method, it can be concluded that the E-Commerce that is widely used by UMKM in the Tuban Regency area is Shopee > Tokopedia > Bukalapak > Lazada > Blibli. while with AHP resulted in the order of Tokopedia > Shopee > Bukalapak > Blibli > Lazada.
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