提升学校公共关系绩效:萨纳维耶伊斯兰学校公共关系服务贡献网站

Anif Solikhin, Giyoto Giyoto, Kholilul Rokhman
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引用次数: 0

摘要

Tsanawiyah 1 Klaten Madrasah的公共关系问题在促进学校成绩、建立更有成效的学校关系、学生监护人和社会方面仍然缺乏。公共关系还不能在校外建立起师生之间的积极沟通。本研究旨在透过网站、公共关系模式及公共关系管理的效益,探索教育公共关系管理的创新。本研究采用个案研究形式的定性方法。透过以网站为基础的资讯科技设施,公共关系活动的创新。本研究结果表明,学校通过管理网站进行了教育公关创新。网站的管理是由一个有伊斯兰学校院长命令的小组管理的。网站内容包括通过网站进行教育公关传播的模式和形式,目前仍属于公共信息模式。这种公共关系模式重视了正确信息的重要性,但没有基于研究,也没有提供一个机会来提供来自网站读者群体的反馈。研究结果对学校成绩的影响被社区所知,学校、学生家长和社区之间建立了积极的沟通。
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ENHANCING PERFORMANCE OF SCHOOL PUBLIC RELATIONS: THE CONTRIBUTING WEBSITE OF SCHOOL PUBLIC RELATION SERVICES IN MADRASAH TSANAWIYAH
Public relations problems at Madrasah Tsanawiyah 1 Klaten are still lacking in promoting school achievements, the need for more productive school relations, student guardians, and society. Public Relations has not been able to establish active communication between teachers and students outside of school. The research aimed to discover innovation in education public relations management through websites, public relations models, and the benefits of public relations management. This research uses a qualitative approach in the form of a case study. The innovation in public relations activities through website-based information technology facilities. The results of this study indicate that the school has carried out educational public relations innovations by managing the website. The website management was managed by a team with the Decree of the Madrasah Head. Website content includes models and forms of education public relations communication through websites still classified as public information models. This model of public relations has paid attention to the importance of correct information but has not been based on research and has not provided an opportunity to provide feedback from the website reader community. The results of the research impact school achievement being known by the community, and active communication are established between schools, parents of students, and the community.
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审稿时长
16 weeks
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