{"title":"在中国大陆，面子在千禧一代出境游意向中的作用越来越大","authors":"","doi":"10.3727/109830421x16262461231800","DOIUrl":null,"url":null,"abstract":"As a typical cultural concept being deeply rooted in Chinese society, “face” regulates many social behaviors in China. However, research on the social aspect of “face” is limited in tourism studies. This study applies an extended TPB model incorporating face gaining for examining millennials’ outbound travel intention from mainland China. By analyzing data from 350 Chinese millennial tourists, we find that face gaining has an indirect impact on outbound travel intention through attitude (ATT), subjective norm (SN) and perceived behavioral control (PBC). Based on the findings, the research provides some insights regarding “face gaining” in travel behavior, and destination marketing on Chinese millennials.","PeriodicalId":41836,"journal":{"name":"TOURISM CULTURE & COMMUNICATION","volume":"121 1","pages":""},"PeriodicalIF":0.5000,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":"{\"title\":\"THE ROLE OF FACE GAINING ON MILLENNIALS’ OUTBOUND TRAVEL INTENTION IN MAINLAND CHINA\",\"authors\":\"\",\"doi\":\"10.3727/109830421x16262461231800\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"As a typical cultural concept being deeply rooted in Chinese society, “face” regulates many social behaviors in China. However, research on the social aspect of “face” is limited in tourism studies. This study applies an extended TPB model incorporating face gaining for examining millennials’ outbound travel intention from mainland China. By analyzing data from 350 Chinese millennial tourists, we find that face gaining has an indirect impact on outbound travel intention through attitude (ATT), subjective norm (SN) and perceived behavioral control (PBC). Based on the findings, the research provides some insights regarding “face gaining” in travel behavior, and destination marketing on Chinese millennials.\",\"PeriodicalId\":41836,\"journal\":{\"name\":\"TOURISM CULTURE & COMMUNICATION\",\"volume\":\"121 1\",\"pages\":\"\"},\"PeriodicalIF\":0.5000,\"publicationDate\":\"2021-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"2\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"TOURISM CULTURE & COMMUNICATION\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.3727/109830421x16262461231800\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q4\",\"JCRName\":\"HOSPITALITY, LEISURE, SPORT & TOURISM\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"TOURISM CULTURE & COMMUNICATION","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.3727/109830421x16262461231800","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
THE ROLE OF FACE GAINING ON MILLENNIALS’ OUTBOUND TRAVEL INTENTION IN MAINLAND CHINA
As a typical cultural concept being deeply rooted in Chinese society, “face” regulates many social behaviors in China. However, research on the social aspect of “face” is limited in tourism studies. This study applies an extended TPB model incorporating face gaining for examining millennials’ outbound travel intention from mainland China. By analyzing data from 350 Chinese millennial tourists, we find that face gaining has an indirect impact on outbound travel intention through attitude (ATT), subjective norm (SN) and perceived behavioral control (PBC). Based on the findings, the research provides some insights regarding “face gaining” in travel behavior, and destination marketing on Chinese millennials.
期刊介绍：
Tourism, Culture & Communication is the longest established international refereed journal that is dedicated to the cultural dimensions of tourism. The editors adopt a purposefully broad scope that welcomes readers and contributors from diverse disciplines and who are receptive in a wide variety of research methods. While potential cultural issues and identities are unlimited, there is a requirement that their consideration should relate to the tourism and hospitality domain. Tourism, Culture & Communication provides readers with multidisciplinary perspectives that consider topics and fields extending beyond national and indigenous cultures as they are traditionally understood and recognized. Coverage may extend to issues such as cultural dimensions of the United Nations’ Sustainable Development Goals (SDGs), gender and tourism, managing tourists with disabilities, sport tourism, or age-specific tourism. Contributions that draw upon the communications literature to explain the tourism phenomenon are also particularly welcome. Beyond the focus on culture and communications, the editors recognize the important interrelationships with economies, society, politics, and the environment. The journal publishes high-quality research and applies a double-blind refereeing process. Tourism, Culture & Communication consists of main articles, major thematic reviews, position papers on theory and practice, and substantive case studies. A reports section covers specific initiatives and projects, “hot topics,” work-in-progress, and critical reviews.
京公网安备 11010802042870号
京ICP备2023020795号-1
分享
求助内容：
应助结果提醒方式：
扫码关注我们
