Pub Date : 2023-03-27DOI: 10.3727/109830422x16510695152064
Jianhong Zhou, Johan R Edelheim
There is confusion between the use of "ethnic minority tourism" and "Indigenous tourism" as concepts, both in practice as well as in tourism research. Since different tourism types occur in different communities in different geo-historical contexts, these two tourism concepts should be understood to be situated in a particular context. In order to enhance peoples' epistemological understanding of the two kinds of tourism phenomenon, this article aims to critically distinguish the concept of "ethnic minority tourism" and "Indigenous tourism" by highlighting commonalities and differences. The paradigm of critical realism, and a critical literature review method, are applied in this article. Commonly abstracted as types of "ethnic tourism," both "ethnic minority tourism" and "Indigenous tourism" can be understood as a form of interethnic interaction, a way of reconciliation and a model of community-based tourism that should emphasize local peoples' indigeneity in tourism. Differences of these two tourism types mainly exist in different official identities of local peoples. "Ethnic minority people" and "Indigenous People," as two different social identities, lead to different roles of local peoples in tourism practices and contribute to these two tourism types at different stages. For example, the understanding of Indigenous tourism has changed from "tourist-based economy" to "Indigenous-based tourism" based on the practice of Indigenous control in tourism. While ethnic minority tourism is still in the stage of "tourist-based economy," and current understandings are also at this stage. In addition, the sensitivity of the relationship between hosts and guests is different because of the colonial and intrusive experience emphasized in Indigenous identity that can make non-Indigenous tourists feel shame or guilt in a settler state.
{"title":"\"Ethnic Minority Tourism\" and \"Indigenous Tourism\": The Critical Distinction","authors":"Jianhong Zhou, Johan R Edelheim","doi":"10.3727/109830422x16510695152064","DOIUrl":"https://doi.org/10.3727/109830422x16510695152064","url":null,"abstract":"There is confusion between the use of \"ethnic minority tourism\" and \"Indigenous tourism\" as concepts, both in practice as well as in tourism research. Since different tourism types occur in different communities in different geo-historical contexts, these two tourism concepts should be understood to be situated in a particular context. In order to enhance peoples' epistemological understanding of the two kinds of tourism phenomenon, this article aims to critically distinguish the concept of \"ethnic minority tourism\" and \"Indigenous tourism\" by highlighting commonalities and differences. The paradigm of critical realism, and a critical literature review method, are applied in this article. Commonly abstracted as types of \"ethnic tourism,\" both \"ethnic minority tourism\" and \"Indigenous tourism\" can be understood as a form of interethnic interaction, a way of reconciliation and a model of community-based tourism that should emphasize local peoples' indigeneity in tourism. Differences of these two tourism types mainly exist in different official identities of local peoples. \"Ethnic minority people\" and \"Indigenous People,\" as two different social identities, lead to different roles of local peoples in tourism practices and contribute to these two tourism types at different stages. For example, the understanding of Indigenous tourism has changed from \"tourist-based economy\" to \"Indigenous-based tourism\" based on the practice of Indigenous control in tourism. While ethnic minority tourism is still in the stage of \"tourist-based economy,\" and current understandings are also at this stage. In addition, the sensitivity of the relationship between hosts and guests is different because of the colonial and intrusive experience emphasized in Indigenous identity that can make non-Indigenous tourists feel shame or guilt in a settler state.","PeriodicalId":41836,"journal":{"name":"TOURISM CULTURE & COMMUNICATION","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-03-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135778213","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.3727/109830423x16950766924951
WALTER VON METTENHEIM, KLAUS-PETER WIEDMANN
This work investigates how the relevance of social influencers’ product-specific expertise and utilitarian/hedonic argument style depends on consumers’ (hedonic or utilitarian) consumption goals. The experiment consists of comparing a hotel selection for a vacation (hedonic condition) to a hotel chosen for a seminar trip (utilitarian condition). To verify the hypotheses, a structural equation model is developed. Contradicting human intuition, (1) expertise has a similar importance under hedonic and utilitarian conditions. Regarding (2) argument style, the results indicate the necessity for adaptation to a particular consumption goal. This finding marks a surprising contrast to prior results. Collectively, these findings clarify the ideal pairing of influencer characteristics and consumption goals in the context of influencer marketing.
{"title":"INFLUENCER MARKETING FOR HEDONIC AND UTILITARIAN PRODUCTS: COUNTERINTUITIVE TOURISM FINDINGS","authors":"WALTER VON METTENHEIM, KLAUS-PETER WIEDMANN","doi":"10.3727/109830423x16950766924951","DOIUrl":"https://doi.org/10.3727/109830423x16950766924951","url":null,"abstract":"This work investigates how the relevance of social influencers’ product-specific expertise and utilitarian/hedonic argument style depends on consumers’ (hedonic or utilitarian) consumption goals. The experiment consists of comparing a hotel selection for a vacation (hedonic condition) to a hotel chosen for a seminar trip (utilitarian condition). To verify the hypotheses, a structural equation model is developed. Contradicting human intuition, (1) expertise has a similar importance under hedonic and utilitarian conditions. Regarding (2) argument style, the results indicate the necessity for adaptation to a particular consumption goal. This finding marks a surprising contrast to prior results. Collectively, these findings clarify the ideal pairing of influencer characteristics and consumption goals in the context of influencer marketing.","PeriodicalId":41836,"journal":{"name":"TOURISM CULTURE & COMMUNICATION","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135600385","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.3727/109830423x16950766924942
JUAN F PRADOS-CASTILLO, MÓNICA DE CASTRO-PARDO, JOSÉ M MARTÍN-MARTÍN, JUAN DE DIOS JIMÉNEZ-AGUILERA
Online platforms act as tourist accommodation intermediaries and have generated negative societal attitudes. This study, involving fieldwork in Spain in May 2020 (600 surveys), analyses a new element of social rejection of tourist housing activity. In the context of the COVID-19 health crisis, the fear of contagious diseases transmitted by tourists is analysed. The aim is to determine, based on the perception of various stakeholders involved in tourist activity, whether there is a rejection of tourists due to the fear of contagious diseases. Furthermore, the magnitude of this reason for rejection is analysed compared to other rejection factors associated with tourist accommodation activity. In this way, the magnitude of the fear of disease transmission when the pandemic was still active will be determined. The data have been analysed using a stakeholder approach and applied using a methodology based on the Borda count, which creates a ranking that reflects stakeholder perceptions of the most intense impacts. It has been found that the stakeholders with the greatest economic dependence on tourist accommodation - shopkeepers and homeowners - anticipate the greatest rejection. These groups are also those who report a greater fear of contagion. This information may be useful in future situations of health uncertainty for regulatory or commercial purposes.
{"title":"ACCOMMODATION THROUGH ONLINE PLATFORMS DURING COVID-19: A STUDY OF BEHAVIORAL REJECTION ATTITUDES","authors":"JUAN F PRADOS-CASTILLO, MÓNICA DE CASTRO-PARDO, JOSÉ M MARTÍN-MARTÍN, JUAN DE DIOS JIMÉNEZ-AGUILERA","doi":"10.3727/109830423x16950766924942","DOIUrl":"https://doi.org/10.3727/109830423x16950766924942","url":null,"abstract":"Online platforms act as tourist accommodation intermediaries and have generated negative societal attitudes. This study, involving fieldwork in Spain in May 2020 (600 surveys), analyses a new element of social rejection of tourist housing activity. In the context of the COVID-19 health crisis, the fear of contagious diseases transmitted by tourists is analysed. The aim is to determine, based on the perception of various stakeholders involved in tourist activity, whether there is a rejection of tourists due to the fear of contagious diseases. Furthermore, the magnitude of this reason for rejection is analysed compared to other rejection factors associated with tourist accommodation activity. In this way, the magnitude of the fear of disease transmission when the pandemic was still active will be determined. The data have been analysed using a stakeholder approach and applied using a methodology based on the Borda count, which creates a ranking that reflects stakeholder perceptions of the most intense impacts. It has been found that the stakeholders with the greatest economic dependence on tourist accommodation - shopkeepers and homeowners - anticipate the greatest rejection. These groups are also those who report a greater fear of contagion. This information may be useful in future situations of health uncertainty for regulatory or commercial purposes.","PeriodicalId":41836,"journal":{"name":"TOURISM CULTURE & COMMUNICATION","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135501691","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-01DOI: 10.3727/109830422x16420405391934
Scott Lee, Collin D. Ramdeen, Michael Collins
This study investigated cruise ship stateroom pricing to determine if cruise ship itinerary has a significant effect on stateroom pricing. The study analyzed pricing data for cruise ship voyages originating and returning to a North American port. Cruise prices were reduced to a price per day for all voyages and linear regression analysis was used to investigate if cruise ship itinerary had a significant effect on cruise ship pricing. A linear regression analysis of the data revealed that cruise ship itineraries have a significant effect on cruise ship stateroom pricing, and the regression model explained a significant proportion (31%) of the variance in cruise ship stateroom pricing. Hawaii and Alaska cruise itineraries reported the highest mean cruise price per day among the itineraries investigated. West Coast Mexico and Western Caribbean cruise itineraries reported the lowest mean cruise price per cruise day among the itineraries investigated. Northern itineraries (Alaska, Canada/New England, Bermuda) reported a higher mean cruise price per cruise day than do the cruise itineraries further south (Caribbean, Bahamas, Cuba, Mexico). To date, the effect of cruise line itinerary on cruise pricing has not been explored in academic research. This study has strong implications for better understanding of the effect of different cruise itineraries on cruise line pricing.
{"title":"CRUISE SHIP ITINERARIES: AN INVESTIGATION OF THE EFFECT OF ITINERARY ON CRUISE PRICING","authors":"Scott Lee, Collin D. Ramdeen, Michael Collins","doi":"10.3727/109830422x16420405391934","DOIUrl":"https://doi.org/10.3727/109830422x16420405391934","url":null,"abstract":"This study investigated cruise ship stateroom pricing to determine if cruise ship itinerary has a significant effect on stateroom pricing. The study analyzed pricing data for cruise ship voyages originating and returning to a North American port. Cruise prices were reduced to a price per day for all voyages and linear regression analysis was used to investigate if cruise ship itinerary had a significant effect on cruise ship pricing. A linear regression analysis of the data revealed that cruise ship itineraries have a significant effect on cruise ship stateroom pricing, and the regression model explained a significant proportion (31%) of the variance in cruise ship stateroom pricing. Hawaii and Alaska cruise itineraries reported the highest mean cruise price per day among the itineraries investigated. West Coast Mexico and Western Caribbean cruise itineraries reported the lowest mean cruise price per cruise day among the itineraries investigated. Northern itineraries (Alaska, Canada/New England, Bermuda) reported a higher mean cruise price per cruise day than do the cruise itineraries further south (Caribbean, Bahamas, Cuba, Mexico). To date, the effect of cruise line itinerary on cruise pricing has not been explored in academic research. This study has strong implications for better understanding of the effect of different cruise itineraries on cruise line pricing.","PeriodicalId":41836,"journal":{"name":"TOURISM CULTURE & COMMUNICATION","volume":null,"pages":null},"PeriodicalIF":0.6,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77427282","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-01DOI: 10.3727/109830422x16420405391961
Cecilia de Bernardi, Johan R. Edelheim, Émilie Crossley
Pets are increasingly being recognised as family members, leaving their owners with difficult decisions about how to care for them during periods of travel. Tourists can either travel with their pets, leave them in the care of family or friends, or use a paid service provided by an animal boarding facility or ‘pet hotel’. We empirically explore the latter option and theorise pet hotels as enablers of tourist mobility in tourist-generating regions. User-generated content (UGC) consisting of textual pet owner reviews on Google Reviews and Facebook from boarding kennels and catteries across six countries are analysed using qualitative content analysis. We identify three key themes revealing what users of these services emphasise in their reviews: first, catteries and boarding kennel enable pet owners to travel; second, these facilities alleviate tourists’ feelings of guilt or worry; third, pets are imagined to be enjoying their own holidays while at the facilities. This research note sheds light on a growing cultural phenomenon relating to tourism amongst a globally mobile population for whom pets substitute or extend their human families.
{"title":"THE ROLE OF CATTERIES AND BOARDING KENNELS IN ENABLING TOURIST MOBILITY","authors":"Cecilia de Bernardi, Johan R. Edelheim, Émilie Crossley","doi":"10.3727/109830422x16420405391961","DOIUrl":"https://doi.org/10.3727/109830422x16420405391961","url":null,"abstract":"Pets are increasingly being recognised as family members, leaving their owners with difficult decisions about how to care for them during periods of travel. Tourists can either travel with their pets, leave them in the care of family or friends, or use a paid service provided by an animal boarding facility or ‘pet hotel’. We empirically explore the latter option and theorise pet hotels as enablers of tourist mobility in tourist-generating regions. User-generated content (UGC) consisting of textual pet owner reviews on Google Reviews and Facebook from boarding kennels and catteries across six countries are analysed using qualitative content analysis. We identify three key themes revealing what users of these services emphasise in their reviews: first, catteries and boarding kennel enable pet owners to travel; second, these facilities alleviate tourists’ feelings of guilt or worry; third, pets are imagined to be enjoying their own holidays while at the facilities. This research note sheds light on a growing cultural phenomenon relating to tourism amongst a globally mobile population for whom pets substitute or extend their human families.","PeriodicalId":41836,"journal":{"name":"TOURISM CULTURE & COMMUNICATION","volume":null,"pages":null},"PeriodicalIF":0.6,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75721914","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-09-16DOI: 10.3727/194341421x16214600268131
Henrik Vejlgaard
Travel guidebooks play an important role in tourism as an information source. They not only give practical information but also cultural information. However, this latter aspect of guidebooks has barely been researched. Guidebook authors can choose to write about any aspects of a country's national culture, but we do not seem to know which aspects they chose to write about—that is, how comprehensive the guidebooks' depictions of culture are. In order to establish the comprehensiveness of contemporary guidebooks, a framework of cultural categories is developed based on theories about culture and intercultural communication. The method is content analysis of document data. In the empirical part of the study, three guidebooks about Denmark are examined quantitatively in order to establish how comprehensive their representation of the cultural values and cultural behavior categories of Denmark is. Based on the criteria set, travel guidebooks cannot be considered comprehensive. Readers should be aware that guidebooks only give a partial view of a destination's culture. With the increased availability of online hotel and restaurant resources for tourists, the publishers of travel guidebooks could expand the sections on national culture. This will increase readers' experiential value of the guidebooks and give guidebooks a competitive edge, whether the guidebooks are printed or digital.
{"title":"Depicting National Cultures: Comprehensiveness of 21st Century Travel Guidebooks","authors":"Henrik Vejlgaard","doi":"10.3727/194341421x16214600268131","DOIUrl":"https://doi.org/10.3727/194341421x16214600268131","url":null,"abstract":"Travel guidebooks play an important role in tourism as an information source. They not only give practical information but also cultural information. However, this latter aspect of guidebooks has barely been researched. Guidebook authors can choose to write about any aspects of a country's\u0000 national culture, but we do not seem to know which aspects they chose to write about—that is, how comprehensive the guidebooks' depictions of culture are. In order to establish the comprehensiveness of contemporary guidebooks, a framework of cultural categories is developed based on\u0000 theories about culture and intercultural communication. The method is content analysis of document data. In the empirical part of the study, three guidebooks about Denmark are examined quantitatively in order to establish how comprehensive their representation of the cultural values and cultural\u0000 behavior categories of Denmark is. Based on the criteria set, travel guidebooks cannot be considered comprehensive. Readers should be aware that guidebooks only give a partial view of a destination's culture. With the increased availability of online hotel and restaurant resources for tourists,\u0000 the publishers of travel guidebooks could expand the sections on national culture. This will increase readers' experiential value of the guidebooks and give guidebooks a competitive edge, whether the guidebooks are printed or digital.","PeriodicalId":41836,"journal":{"name":"TOURISM CULTURE & COMMUNICATION","volume":null,"pages":null},"PeriodicalIF":0.6,"publicationDate":"2021-09-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88055652","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-08-31DOI: 10.3727/109830421x16262461231792
J. Lachance
Various authors have shown how Information and Communication Technologies (ICTs) are transforming the travel experience to the point of undermining the original traveler objectives. Largely based on the traveler and technology relationship, most previous analyses have assumed that the changing travel experience is attributable to the ICTs. From a survey based on 53 semi-structured interviews, this paper shows the inadequacy of seeking to understood traveler attempts to disconnect from ICTs as symptomatic of the relationship between travelers and technologies. The authors content that it is equally important to understand travelers’ use of ICTs within the wider context of late modernity which has induced particular relationships amongst relatives and the deployment of ICTs. The article highlights limitations of previous ethnographic approaches in ICT studies using the example of their role in the travel experience.
{"title":"THE EXPERIENCE OF DISCONNECTING FROM INFORMATION AND COMMUNICATION TECHNOLOGY (ICTs) WHILE TRAVELING IN LATE MODERNITY","authors":"J. Lachance","doi":"10.3727/109830421x16262461231792","DOIUrl":"https://doi.org/10.3727/109830421x16262461231792","url":null,"abstract":"\u0000 Various authors have shown how Information and Communication Technologies (ICTs) are transforming the travel experience to the point of undermining the original traveler objectives. Largely based on the traveler and technology relationship, most previous analyses have assumed that the changing travel experience is attributable to the ICTs. From a survey based on 53 semi-structured interviews, this paper shows the inadequacy of seeking to understood traveler attempts to disconnect from ICTs as symptomatic of the relationship between travelers and technologies. The authors content that it is equally important to understand travelers’ use of ICTs within the wider context of late modernity which has induced particular relationships amongst relatives and the deployment of ICTs. The article highlights limitations of previous ethnographic approaches in ICT studies using the example of their role in the travel experience.\u0000","PeriodicalId":41836,"journal":{"name":"TOURISM CULTURE & COMMUNICATION","volume":null,"pages":null},"PeriodicalIF":0.6,"publicationDate":"2021-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86017947","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-07-20DOI: 10.3727/109830421X16191799471980
S. H. Cassel, C. D. Bernardi
This article focused the analysis on social media representations of Sápmi using the hashtags #visitsápmi and #visitsapmi, which nuance official, top-down versions of the place communicated in other contexts, but simultaneously are more focused on visitors and their experiences. The results show that the making of the Sápmi region as a place and a tourism destination through social media content is an ongoing process of interpretation and reinterpretation of what indigenous Sámi culture is and how it connects to specific localities. Future research should look at the broader understanding of places that can be accessed through social media analysis. The main argument is that visual communication is a very important tool when constructing the brand of a destination. Considering the growing role of social media, the process of place-making through visual communication is explored in the case of the destination VisitSápmi, as it is coconstructed in online user generated content (UGC). From a theoretical viewpoint, we discuss the social construction of places and destinations as well as the production of meaning through coconstruction of images and brands in tourism contexts. The focus is on how places are created, branded, and made meaningful by visualizing the place in a framework of tourism experiences, in this case specifically examined through indigenous tourism. We use a content analysis of texts, photographs, and narratives communicated on social media platforms. Regardless of negotiated brand management's efforts at official marketing, branding, and tourism planning, the evolution of Sápmi as a place to visit in social media has its own logic, full of contradictions and plausible interpretations, related to the uncontrollable and bottom-up processes of UGC.
{"title":"Visual Representations of Indigenous Tourism Places in Social Media","authors":"S. H. Cassel, C. D. Bernardi","doi":"10.3727/109830421X16191799471980","DOIUrl":"https://doi.org/10.3727/109830421X16191799471980","url":null,"abstract":"This article focused the analysis on social media representations of Sápmi using the hashtags #visitsápmi and #visitsapmi, which nuance official, top-down versions of the place communicated in other contexts, but simultaneously are more focused on visitors and their experiences.\u0000 The results show that the making of the Sápmi region as a place and a tourism destination through social media content is an ongoing process of interpretation and reinterpretation of what indigenous Sámi culture is and how it connects to specific localities. Future research should\u0000 look at the broader understanding of places that can be accessed through social media analysis. The main argument is that visual communication is a very important tool when constructing the brand of a destination. Considering the growing role of social media, the process of place-making through\u0000 visual communication is explored in the case of the destination VisitSápmi, as it is coconstructed in online user generated content (UGC). From a theoretical viewpoint, we discuss the social construction of places and destinations as well as the production of meaning through coconstruction\u0000 of images and brands in tourism contexts. The focus is on how places are created, branded, and made meaningful by visualizing the place in a framework of tourism experiences, in this case specifically examined through indigenous tourism. We use a content analysis of texts, photographs, and\u0000 narratives communicated on social media platforms. Regardless of negotiated brand management's efforts at official marketing, branding, and tourism planning, the evolution of Sápmi as a place to visit in social media has its own logic, full of contradictions and plausible interpretations,\u0000 related to the uncontrollable and bottom-up processes of UGC.","PeriodicalId":41836,"journal":{"name":"TOURISM CULTURE & COMMUNICATION","volume":null,"pages":null},"PeriodicalIF":0.6,"publicationDate":"2021-07-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75762589","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-07-20DOI: 10.3727/109830421X16191799472006
Yingzhu Hu, P. Ngai
Ethnic tourism promises to solve rural development challenges, create employment, and preserve indigenous heritages. However, the development process is not always empowering. Often-cited problems are organizational communication challenges and conflicts that characterize partnerships among ethnic minority villages, tourism management companies, and government agencies. Such communication difficulties characterize ethnic tourism development processes in many parts of China. This article reports on a case study conducted in the famous Xijiang Thousand Households Miao Village (Xijiang Quianhu Miaozhai), Guizhou, China. Specifically, we investigate the determinants and nature of common organizational communication problems experienced by ethnic communities in the process of tourism development. Survey and interview data indicate that changes in local governance, clashes in tourism management, and a lack of agreement on the meaning of "community participation" created organizational communication problems manifested in conflicts among tourism managers and villagers, administrative districts/villages, and groups within the villages. Drawing from development communication and organizational communication literature, the authors assess the possibilities of applying participatory communication as a strategic approach to conflict resolution. On the basis of critical analysis, the authors offer four recommendations for adapting the participatory approach to address organizational communication problems in ethnic tourism development sites: (1) value participation, (2) develop clear understanding of what empowering participatory communication entails, (3) integrate the indigenous mode of communication/participation, and (4) hybridize the participatory communication approach to accommodate the conditions and limitations that prevail in the specific context.
{"title":"Organizational Communications in Developing Ethnic Tourism: Participatory Approaches in Southwest China","authors":"Yingzhu Hu, P. Ngai","doi":"10.3727/109830421X16191799472006","DOIUrl":"https://doi.org/10.3727/109830421X16191799472006","url":null,"abstract":"Ethnic tourism promises to solve rural development challenges, create employment, and preserve indigenous heritages. However, the development process is not always empowering. Often-cited problems are organizational communication challenges and conflicts that characterize partnerships\u0000 among ethnic minority villages, tourism management companies, and government agencies. Such communication difficulties characterize ethnic tourism development processes in many parts of China. This article reports on a case study conducted in the famous Xijiang Thousand Households Miao Village\u0000 (Xijiang Quianhu Miaozhai), Guizhou, China. Specifically, we investigate the determinants and nature of common organizational communication problems experienced by ethnic communities in the process of tourism development. Survey and interview data indicate that changes in local governance,\u0000 clashes in tourism management, and a lack of agreement on the meaning of \"community participation\" created organizational communication problems manifested in conflicts among tourism managers and villagers, administrative districts/villages, and groups within the villages. Drawing from development\u0000 communication and organizational communication literature, the authors assess the possibilities of applying participatory communication as a strategic approach to conflict resolution. On the basis of critical analysis, the authors offer four recommendations for adapting the participatory approach\u0000 to address organizational communication problems in ethnic tourism development sites: (1) value participation, (2) develop clear understanding of what empowering participatory communication entails, (3) integrate the indigenous mode of communication/participation, and (4) hybridize the participatory\u0000 communication approach to accommodate the conditions and limitations that prevail in the specific context.","PeriodicalId":41836,"journal":{"name":"TOURISM CULTURE & COMMUNICATION","volume":null,"pages":null},"PeriodicalIF":0.6,"publicationDate":"2021-07-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75689262","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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