{"title":"鱼类疾病外展信息:增益和损失框架的测试","authors":"Erin L. Pavloski, Heather Treizenberg","doi":"10.34068/JOE.59.02.02","DOIUrl":null,"url":null,"abstract":"Gain and loss framing has been used in risk communication across many !elds as a technique for shaping individuals’ behaviors. Via community-engaged research conducted with the Michigan Department of Natural Resources, we tested !ve message frames to determine e\"cacy for outreach programs. We made the following determinations: (a) for increasing risk perceptions regarding !sh disease, a loss frame in a !sh disease management context should be used; (b) for decreasing risk perceptions regarding !sh disease management, a gain frame in a !sh disease context should be used; (c) for motivating behavioral intention regarding prevention and risk reduction, a gain frame in a !sh disease context should be used. Our !ndings are of interest to Extension professionals and others working in natural resources.","PeriodicalId":22617,"journal":{"name":"The Journal of Agricultural Extension","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2021-06-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Fish Disease Outreach Messages: Testing of Gain and Loss Frames\",\"authors\":\"Erin L. Pavloski, Heather Treizenberg\",\"doi\":\"10.34068/JOE.59.02.02\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Gain and loss framing has been used in risk communication across many !elds as a technique for shaping individuals’ behaviors. Via community-engaged research conducted with the Michigan Department of Natural Resources, we tested !ve message frames to determine e\\\"cacy for outreach programs. We made the following determinations: (a) for increasing risk perceptions regarding !sh disease, a loss frame in a !sh disease management context should be used; (b) for decreasing risk perceptions regarding !sh disease management, a gain frame in a !sh disease context should be used; (c) for motivating behavioral intention regarding prevention and risk reduction, a gain frame in a !sh disease context should be used. Our !ndings are of interest to Extension professionals and others working in natural resources.\",\"PeriodicalId\":22617,\"journal\":{\"name\":\"The Journal of Agricultural Extension\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2021-06-16\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"The Journal of Agricultural Extension\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.34068/JOE.59.02.02\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"The Journal of Agricultural Extension","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.34068/JOE.59.02.02","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Fish Disease Outreach Messages: Testing of Gain and Loss Frames
Gain and loss framing has been used in risk communication across many !elds as a technique for shaping individuals’ behaviors. Via community-engaged research conducted with the Michigan Department of Natural Resources, we tested !ve message frames to determine e"cacy for outreach programs. We made the following determinations: (a) for increasing risk perceptions regarding !sh disease, a loss frame in a !sh disease management context should be used; (b) for decreasing risk perceptions regarding !sh disease management, a gain frame in a !sh disease context should be used; (c) for motivating behavioral intention regarding prevention and risk reduction, a gain frame in a !sh disease context should be used. Our !ndings are of interest to Extension professionals and others working in natural resources.