Conflict as a Barrier to Online Political Participation?: A Look at Political Participation in an Era of Web and Mobile Connectivity

This study extends understanding of conflict avoidance's CA potential of inhibiting online political participation. Specifically, the authors examine whether CA has a direct negative relationship with traditional online political participation and online political expression, and an indirect negative relationship with these two forms of participation as mediated by political interest and internal political efficacy. A survey of young adult college students living in a U.S. Midwestern battleground state was conducted weeks prior to the 2012 U.S. presidential election. Results showed that CA has a direct negative relationship with both traditional online political participation and online political expression. Also, CA is negatively associated with political interest and internal political efficacy, which in turn, are positively associated with traditional online political participation and online political expression. Implications are discussed.