Book review: Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration

Creativity plays an important role in education. Almost daily, academics and students alike face situations that require them to be fl exible and creative. The work of faculty is a fi ne balance between the needs of their students and the requirements of the institutions they work for, and so, quick-thinking and resourcefulness are useful attributes for any educator. There are numerous articles and books that focus on issues faced in academic contexts, but few target the fl exibility and creativity needed in academia. The book, Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration (Catmull and Wallace, 2014), while written for a corporate environment, gives useful strategies in this regard for academic contexts as well.