Živobran

Abstract The paper will present the journal/magazine of the Croatian Association for the Protection of Animals Živobran (1894–1904) and explore its contribution to the development of social awareness on natural, cultural and ethical values of animal species with special reference to their educational role in the promotion of animal rights among the Croatian school population at the turn of the 20th century. Namely, by carrying out the cooperation with school institutions, the magazine of the Croatian Association for the Protection of Animals directly affected the formation of students’ thinking, standpoints and relations toward the animal world. The research corpus encompasses texts published in the journal/magazine of the Croatian Association for the Protection of Animals Živobran in the period from 1894 to 1904. The paper is a contribution to the research of Croatian cultural zoology and literary ecology.