Market valorization of Serbian products with special characteristics

The issue of the perspective of survival and production of sufficient amounts and quality of health-safe food in the future is on the top of the contemporary society?s priority list. Limitation of non-renewable and renewable resources (as well as dramatic increase of population in the world and climate changes) additionally makes reaching this goal difficult. The Republic of Serbia (and especially the Province of Vojvodina) is in this sense very significant as a region suitable for this kind of production, not only for domestic needs, but also for placement of these products on the world market. This paper systematically presents different types of marks (geographical indication of origin, standards, certificates, etc.) that might be used for labelling products that have special characteristics. Such product label might influence their better positioning and their sale (the overall valorisation), since products marked by them acquire higher prices.