现代乌克兰大众传媒的体裁创新

D. Dergach
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引用次数: 0

摘要

文章对乌克兰现代大众传媒的体裁创新趋势进行了评述。作者的论点是基于文学语言的功能演变,这体现在风格的交际性质,特别是媒介的变化。逻辑上也存在于他的体裁体系中。本文评述了现代乌克兰语传播在时间和空间上更新的以融合为标准的类型形式建模的情况,这与接受者从媒介中感知信息的需求不是线性的,而是建设性的-多方面和可变的。它导致了体裁变体的积极出现,并在媒介空间中得以实现,从而改变了其功能和风格的资源和潜力。体裁创新是在对国家媒体新语言类节目体裁进行专业分析的背景下进行阐释的,这种体裁创新表现为智力类节目的交际不变项,与寓教于乐的形式风格是同步的。语言因素证实了乌克兰语社会交际的文化和语言背景的概念化,这是基于当前的规则,既定的传统和经历交际适应的过渡形式。因此,该类型的新颖性被制定,这包括对乌克兰语在媒体空间中的交际性质的知识理解。大众观众获得了一个客观的机会来参与理解和理解文学语言的动态、规范和例外的过程。本文论证了新媒体语言节目类型在功能和文体资源以及类型性质上是一种融合现象,它建立在信息和娱乐功能的交际动机结合的基础上。在这种情况下,信息依赖于言语化的认知语境,因为它涉及大众语言意识发展的认知过程的实现,这是由媒体娱乐的混合资源提供的。
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Genre innovations in modern ukrainian mass media
The article expertly comments on the trend of genre innovations in modern Ukrainian mass media. The author's argumentation is based on the functional evolution of the literary language, which is reflected in the change of the style's communicative nature, in particular, media. Logically also in his genre system. The situation of genre forms' modeling according to the criteria of syncretism, updated in time and space of modern Ukrainian-language communication, is commented on, which is connected with the need of recipients to perceive information from the media not linearly, but constructively – multifaceted and variable. It results in the active emergence of genre variants, actualized in the media space, which modify its functional and stylistic resource and potential. Genre innovations are interpreted in the context of a professional analysis of language show genre new for national media, which appears as a communicative invariant of intellect show and is synchronized with the style of the edutainment format. Language factology attests the conceptualization of the cultural and linguistic context of social communication in Ukrainian language, which is based on current rules, established tradition, and transitional forms that undergo communicative adaptation. Thus, the novelty of the genre is formulated, which consists in the intellectual understanding of the communicative nature of Ukrainian language in media space. The mass audience gets an objective opportunity to participate in the comprehension and understanding of the processes that indicate the dynamics of the literary language, its norms and exceptions. The thesis is proved that new for the media language show genre is a syncretic phenomenon in terms of functional and stylistic resource and genre nature, which is based on a communicatively motivated combination of information and entertainment functions. Information in this case relies on the cognitive context of verbalization, as it concerns the actualization of cognitive processes of the development of mass language consciousness, which is provided by the creolized resource of media entertainment.
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