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Сrisis communications in the information space of wartime Ukraine Сrisis战时乌克兰信息空间的通信
Pub Date : 2023-01-01 DOI: 10.17721/apultp.2023.46.18-48
O. Snytko
The present study explores crisis communications in media space of wartime Ukraine that imply the use of technologies aimed at diagnosing, predicting, and managing crises and, whenever possible, neutralizing their negative consequences. The findings indicate that the identity narrative is the foundation for the ideological matrix of Ukrainian strategic communications during the Russia-Ukraine war. This master narrative outlines the fundamental features and values of the distinctive and unique Ukrainian nation defending its sovereignty and statehood. Not surprisingly, all other pro-Ukrainian narratives draw on this master narrative because the aggressor's primary goal is to destroy the country's nationhood and devalue democratic aspirations and pro-European/ pro-Western orientations of its citizens. Crisis communications practices indicate that wartime texts should be short, with balanced factual and emotional parts and a personal message – "Address the whole people and every one of them!" These communication principles have dominated public speeches, including those of the top diplomatic officials, from the start of the third stage of the war. The crisis faced by Ukrainian society during wartime has brought to the forefront a growing number of specific suggestive texts that support the main strategic narratives and boost the morale of citizens – creolized (multimodal) texts that are disseminated through traditional and new media, social networks, combining different information codes (verbal, visual and musical texts). These texts effectively and positively influence Ukrainian society and simultaneously objectify narratives rich in emotional description. The activation of these forms is the result of tension release through creativity. Traditionally used to exert manipulative influence on individuals, this form may prove effective in crisis communication situations due to its propensity to quickly neutralize the state of uncertainty, which is difficult for the psyche.
本研究探讨了战时乌克兰媒体空间中的危机传播,这意味着使用旨在诊断、预测和管理危机的技术,并在可能的情况下消除其负面后果。研究结果表明,身份叙事是俄乌战争期间乌克兰战略传播意识形态矩阵的基础。这一主要叙述概述了捍卫其主权和国家地位的独特和独特的乌克兰民族的基本特征和价值观。毫不奇怪,所有其他亲乌克兰的叙述都借鉴了这一主要叙述,因为侵略者的主要目标是摧毁乌克兰的国家地位,贬低其公民的民主愿望和亲欧/亲西方取向。危机沟通实践表明,战时短信应该简短,事实和情感部分平衡,并传达个人信息——“向全体人民和每一个人讲话!”从战争的第三阶段开始,这些沟通原则就主导了包括高级外交官员在内的公开演讲。乌克兰社会在战争期间所面临的危机,使越来越多支持主要战略叙事并鼓舞公民士气的特定暗示性文本脱颖而出——通过传统和新媒体、社交网络传播的克里奥尔化(多模式)文本,结合了不同的信息代码(口头、视觉和音乐文本)。这些文本有效和积极地影响乌克兰社会,同时客体化叙事丰富的情感描述。这些形式的激活是通过创造力释放紧张的结果。传统上用于对个人施加操纵影响,这种形式在危机沟通情况下可能被证明是有效的,因为它倾向于迅速消除不确定状态,这对心理来说是困难的。
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引用次数: 0
Communicative potential of literary phraseology in the media 文学用语在媒介中的交际潜力
Pub Date : 2023-01-01 DOI: 10.17721/apultp.2023.46.147-162
Anna Zbinska
The article is devoted to stylistic functions of literary phraseology in media communication. The author opinion that the media sphere is a special type of verbalized language consciousness that commensurates with actual processes of language development is formulated and argued. Language markers, representative for the media, their origin, functional resource, effective forms of presentation, analysis of the ability to influence the semantic development of language and form the cultural field of modern mass consciousness are important issues for a linguist in such investigation objectivity. The emphasis is made on the fact that the active processes of development of modern information societies cause the transformation of language communication, in particular in the media, where the functional intentions of the literary word and phraseology are significant and effective. The functions of literary phraseology of biblical origin, author's phraseology of Ukrainian writers in media communication are considered, primarily from the point of view of their transformation, ability to unite the text. Special attention is also focused on the intertextual possibilities of literary phraseology as the ability of intercultural semantic circles to outline the associative aesthetic and ethical potential of modern European culture. The author interprets the intentions of phraseological units as multivariate communicative units, characterized by semantic field, aptness, stability and the mentioned emotional, expressive potential, that collectively allows to perform a manipulative function and strengthen the influence on the recipient's consciousness. The use of literary phraseology in the media, which is determined by the expressive potential of these language units, the conciseness of the form, the ability to symbolize, to combine humanistic ideas and intercultural ties of modern civilization, is elaborated. Emphasis is placed on the expediency and perspective of interpreting the possibilities of literary phraseology in the active communicative space of the media.
本文主要探讨文学用语在媒介传播中的文体功能。本文阐述并论证了媒介领域是一种特殊类型的语言语言意识,它与语言发展的实际过程相契合。语言标记,媒介的代表,它们的来源,功能资源,有效的表现形式,分析影响语言语义发展的能力,形成现代大众意识的文化场域,是语言学家在这种调查客观性中的重要问题。重点是现代信息社会发展的积极过程导致语言交流的转变,特别是在媒体中,文学词汇和短语的功能意图是重要和有效的。本文主要从《圣经》文学用语、乌克兰作家作者用语的转化、文本统一能力等方面探讨了《圣经》文学用语、乌克兰作家作者用语在媒介传播中的作用。特别关注文学用语的互文可能性,作为跨文化语义圈的能力,勾勒出现代欧洲文化的联想美学和伦理潜力。短句来源作者认为,语用单位的意图是多元的交际单位,具有语义场、适应性、稳定性和上述情感、表达潜能等特点,它们共同发挥着操纵功能,加强了对接受者意识的影响。阐述了文学用语在媒介中的运用,这是由这些语言单位的表达潜力、形式的简洁性、符号化能力、结合人文思想和现代文明的跨文化联系的能力所决定的。重点是在媒介的主动交际空间中解释文学用语的可能性的权宜之计和视角。
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引用次数: 0
Brexit as a keyword in British political discourse 英国脱欧成为英国政治话语中的关键词
Pub Date : 2023-01-01 DOI: 10.17721/apultp.2023.46.49-70
O. Fomenko
This case study examines the neologism Brexit, defined in OED as "the (proposed) withdrawal of the United Kingdom from the European Union and political processes associated with it." Coined in May 2012, this word quickly gained media currency in the United Kingdom and abroad. The political coinage has become an internationalism, i.e., it has achieved global recognition and entered other languages in its original meaning and form. After an unprecedented surge in use (by astronomical 3 400%), Brexit was declared the 2016 word of the year by Collins Dictionary and gained entry to the Oxford English Dictionary. This study explores the word's characteristics and use in the media. The data were collected from British internet magazines and newspapers and the NOW corpus (News on the Web) for the time period from May 2012 to January 2023. The study argues that the word Brexit has the following features of a keyword: social significance, high frequency, wide use in various contexts, occurrence in strong media positions, metaphorical creativity, and neological productivity. Brexit appears on magazine covers, newspaper front pages, and in headlines. Reflecting heated debates on the British exit from the EU, the word has acquired new and controversial meanings and become a rich source of word formation, thus giving rise to numerous neologisms collectively referred to as Brexit glossary or Brexicon. This glossary of Brexit terms includes "old" English words and expressions that have acquired new meanings and political terms used in everyday discussions about Brexit. The most significant contribution of the word Brexit to present-day English is the new productive suffix -exit that, transcending the boundaries of political discourse, has come into use in various other domains.
本案例研究考察了新词Brexit,在《牛津英语词典》中定义为“英国(提议)退出欧盟以及与之相关的政治进程”。这个词诞生于2012年5月,在英国和国外迅速获得媒体关注。政治造词已成为一种国际主义,即它已获得全球认可,并以其原有的意义和形式进入其他语言。英国脱欧(Brexit)一词的使用激增(增幅高达3 400%),被柯林斯词典宣布为2016年年度词汇,并被牛津英语词典收录。本研究探讨了该词的特点及其在媒体中的使用。数据收集自2012年5月至2023年1月期间的英国网络杂志、报纸和NOW语料库(网络新闻)。该研究认为,Brexit一词具有以下关键词特征:社会意义、频率高、在各种语境中广泛使用、出现在强势媒体位置、隐喻创造力和新词生产力。英国脱欧出现在杂志封面、报纸头版和头条新闻上。这个词反映了英国脱欧的激烈争论,获得了新的有争议的含义,并成为丰富的构词法来源,从而产生了许多新词,统称为Brexit glossary或Brexicon。这个英国脱欧术语表包括“旧”英语单词和表达,这些单词和表达获得了新的含义,以及在日常讨论中使用的有关英国脱欧的政治术语。Brexit这个词对现代英语最重要的贡献是一个新的生产性后缀-exit,它超越了政治话语的界限,在许多其他领域得到使用。
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引用次数: 0
Visual semiotic mode of perfume advertisements 香水广告的视觉符号学模式
Pub Date : 2023-01-01 DOI: 10.17721/apultp.2023.46.71-99
Y. Nikiforova, O. Popivniak, E. Galitska
The article deals with peculiarities of perfume advertisements, in particular, their visual semiotic mode structure and its constituents creating the recognitive features of this mode. Constituents-details are recognized as visual formal elements which bear main and significative visual information. The central objects of this research are perfume advertisements and their visual formal elements which create the whole visual semiotic structure. All formal elements are divided into three functional groups according to their function in the visual space of advertisements. Primary group of visual formal elements performs the delimitative function. This function represents the contouring of formal elements as separate objects (product, model, and background). Secondary group of visual formal elements provides the embodiment. This function represents the outline, when formal elements of the primary group are filled with structural components – formal elements (line, plane, composition, depth (space), shape). Intermediate group of visual formal elements performs the colourative function when formal elements of primary and secondary groups are coloured. This group is formed with variations of colours. Within the visual semiotic mode each group (primary, secondary, and intermediate) includes formal elements which demonstrate complex and integrative nature of visual inner structural organisation. Visual formal element of any group has its own boundary, shape, or outline, border and function. Another feature of formal elements is a set of parameters. They are recognized as qualitative and quantitative characteristics of formal elements. Parameters are bearers of attributes. The main function of parameters is to accompany any formal element making it distinctive, recognizable, well-developed. Division of formal elements into some related and corresponding smaller sub-elements reflects the integrated and complex nature of visual semiotic mode and its formal elements. Formal elements are separated into sub-elements. Simultaneously parameters are dissociated into sub-parameters. Correlation of formal element-parameter reflects the boundaries between these units as clear-cut. Boundaries in the system of sub-units (sub-element – sub-parameter) are diffusive. Integrated nature of visual semiotic mode is connected with the existence of intermediate sub-state which is formed with corresponding sub-units. These sub-units function together in the state of self-equilibrium which gives the visual semiotic mode some flexibility. It happens when boundary between sub-units becomes diffusive and transparent. Sub-elements and sub-parameters percolate mutually through that weakened boundary. That mutual percolating leads to the mutual mixing when recognitive features of sub-elements and sub-parameters become common and shared for sub-units. Flexibility is supported with the dense net of sub-parameters and colouration of all visual formal elements.
本文分析了香水广告的特殊性,重点分析了香水广告的视觉符号学模式结构及其构成要素,从而形成了香水广告的识别特征。构成-细节被认为是承载主要和有意义的视觉信息的视觉形式元素。本研究的中心对象是香水广告及其构成整个视觉符号学结构的视觉形式元素。所有的形式元素根据其在广告视觉空间中的作用分为三个功能组。主要的视觉形式元素组执行定界功能。该函数将形式元素的轮廓表示为单独的对象(产品、模型和背景)。第二组视觉形式元素提供实施例。这个函数表示轮廓,当主要组的形式元素被结构组件-形式元素(线,面,构图,深度(空间),形状)填充时。当主次组的形式元素被着色时,视觉形式元素的中间组执行着色功能。这一组是由各种颜色组成的。在视觉符号学模式中,每一组(初级、次级和中级)都包含形式元素,这些元素展示了视觉内部结构组织的复杂性和整体性。任何群体的视觉形式元素都有自己的边界、形状或轮廓、边界和功能。形式元素的另一个特征是一组参数。它们被认为是形式要素的定性和定量特征。参数是属性的载体。参数的主要功能是陪伴任何形式元素,使其与众不同,可识别,发展良好。将形式元素划分为相互关联、相对应的更小的子元素,反映了视觉符号学模式及其形式元素的整体性和复杂性。形式元素被分成子元素。同时,参数被分解成子参数。形式元素参数的相关性反映了这些单元之间的界限是清晰的。子单元(子元素-子参数)系统的边界是扩散的。视觉符号模式的整体性与中间子状态的存在有关,中间子状态是由相应的子单元构成的。这些亚单位在自我平衡的状态下共同发挥作用,使视觉符号模式具有一定的灵活性。当亚单位之间的边界变得扩散和透明时,就会发生这种情况。子元素和子参数通过弱化的边界相互渗透。当子元素和子参数的识别特征为子单元所共有和共享时,这种相互渗透导致了相互混合。灵活性由子参数的密集网络和所有视觉形式元素的颜色支持。
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引用次数: 0
Linguistic imagelogy: research potential 语言意象学:研究潜力
Pub Date : 2023-01-01 DOI: 10.17721/apultp.2023.46.6-17
L. Shevchenko
The article examines the issue of changing of scientific paradigms and strategies of analysis, the formation of new research areas in modern times. Current statements of Western epistemology regarding the transformation of the scientific worldview from traditional spheres of knowledge to functional, communicative, syncretic, typical for the information age are commented. The logic of Jacqueline Rus's argument according to the radical changes in modern science, commensurate with the development of humanity and societies, is clarified. The essence of intellectual processes in current linguistics is analyzed, when a strong interest in the functional capabilities of the language has been formed since the end of the 19th century, instead of the traditional attention to the system and structural description of the language. The functional resource of language is interpreted in the article as an immanent property revealed in stylistic modifications of genres and texts. At the same time, the stylistic polyphony of texts, cognition of their communicative harmony with the purpose and objectivity of communication give rise to new research directions in linguistics – media linguistics, political and business linguistics, linguistic imagelogy, etc. Linguistic imageology as a special research field of scientific interests in philology is still being formed as a systematic direction. Syncretic in essence, linguoimageology determines the main parameters of the discipline – object, subject of analysis, strategies, tactics, methods of language activity, specific methods of text analysis, etc. in discussions and ambiguous formulations. The article presents a link for the first publication in this field – "Linguistic imageology: dictionary of terms and concepts" as a model and a possible criterion for systematic linguoimageology research. The edition conceptually forms the main categories and concepts of the direction, presents scientific definitions based on the researched locus of the functional and communicative language resource of the information world correlated with other directions of humanities. Keywords: media linguistics, linguistic imagelogy, integral links of linguistic imagelogy, strategies of linguistic imagelogy, tactics of linguistic imagelogy, information age, Jacqueline Russ. Іnformation about the author: Shevchenko Larysa Ivanivna – Corresponding Member of NAS of Ukraine, Doctor of Philology, Professor; Head of the Department of Stylistics and Language Communication; Educational and Scientific Institute of Philology; Taras Shevchenko National University of Kyiv. ScopusID
本文探讨了近代以来科学范式和分析策略的变化、新研究领域的形成等问题。评述了当前西方认识论关于科学世界观从传统知识领域向信息时代的功能性、交际性、综合性、典型性的科学世界观转变的论述。根据与人类和社会发展相称的现代科学的急剧变化,阐明了杰奎琳·罗斯的论点的逻辑。从19世纪末开始,人们对语言的功能能力产生了浓厚的兴趣,而不是传统上对语言的系统和结构描述的关注,分析了当前语言学中智力过程的本质。本文将语言的功能资源解释为体裁和文本的文体变化所揭示的一种内在属性。同时,语篇的文体复调、语篇与交际目的和客观性的和谐认知,也为语言学带来了新的研究方向——媒介语言学、政商语言学、语言意象学等。语言意象学作为文献学中科学兴趣的一个特殊研究领域,仍在形成系统的研究方向。语言意象学在本质上是一体的,它在讨论和模糊表述中决定了这门学科的主要参数——分析对象、分析主体、策略、战术、语言活动方法、文本分析的具体方法等。本文为该领域的第一本出版物《语言意象学:术语和概念词典》提供了一个链接,作为系统语言意象学研究的模型和可能的标准。从概念上形成了信息世界的功能语言资源和交际语言资源的主要范畴和方向概念,并根据信息世界的功能语言资源和交际语言资源与其他人文学科方向的关联研究轨迹,提出了科学的定义。关键词:媒介语言学,语言意象学,语言意象学的整体环节,语言意象学策略,语言意象学策略,信息时代,杰奎琳·罗斯Іnformation作者简介:Shevchenko Larysa Ivanivna -乌克兰国家科学院通讯会员,语言学博士,教授;文体学与语言传播系主任;语言学教育科学研究所;塔拉斯舍甫琴科基辅国立大学。ScopusID
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引用次数: 0
Legitimation by naturalization in the news: mechanism, techniques and linguistic means 新闻中的归化合法化:机制、技术与语言手段
Pub Date : 2023-01-01 DOI: 10.17721/apultp.2023.46.128-146
M. Chadiuk
The article analyzes techniques and linguistic means of legitimation by naturalization in the news. It summarizes definitions of naturalization used in scientific works and classifies them into three groups: (1) representation of actions as something typical or "inevitable result of natural characteristics"; (2) omission of an alternative perspective, which makes mentioned one look like common sense; (3) treating naturalization and normalization as synonyms. The research also explains how different academics modify these definitions. Additionally, two main approaches to the relationship between legitimation and naturalization are singled out. Drawing on T. van Leeuwen's monograph (2008), influential for many studies of CDA, this research analyzes naturalization techniques in the popular news articles (during June 2020 – May 2021) published on the 25 most visited Ukrainian media. We suggest that naturalization should include not only evaluation, as T. van Leeuwen believes, but also theoretical rationalization. That's because naturalization by explanation, definition, and prediction, which constitute theoretical rationalization, and evaluation have a common basis for legitimation; the difference is only in the chosen linguistic means. The study proves that T. van Leeuwen's framework needs to be clarified since speakers can also use the purpose, abstraction, and analogy for legitimation by naturalization. Besides, the specificity of naturalization – it justifies action by representing the latter as usual and natural, not through relating it with values – enables its unique role in legitimation. Its linguistic means do not have positive or negative connotations, and by using them, speakers try to present their negative acts as neutral and ordinary. This attribute facilitates applying naturalization in response to criticism from the public or opponents. Analyzed data enables us to assert that naturalization is used for this purpose much more often than to justify something new. The research also singles out linguistic means of legitimation by naturalization.
文章分析了新闻中归化合法化的手法和语言手段。它总结了科学著作中使用的归化定义,并将其分为三类:(1)将行为表征为典型的或“自然特征的必然结果”;(2)遗漏了另一种观点,这使得所提到的观点看起来像是常识;(3)将归化与规格化等同对待。该研究还解释了不同的学者如何修改这些定义。此外,还提出了两种主要的方法来研究合法化和归化之间的关系。T. van Leeuwen的专著(2008年)对CDA的许多研究都有影响,本研究分析了在25家访问量最大的乌克兰媒体上发表的流行新闻文章(2020年6月至2021年5月)中的入籍技术。我们建议归化不仅要包括评价(如T. van Leeuwen所认为的),还要包括理论合理化。这是因为解释、定义和预测的归化构成了理论上的合理化,而评价的归化具有共同的正当性基础;区别只是在选择的语言手段上。研究证明,T. van Leeuwen的框架需要澄清,因为说话者也可以使用目的、抽象和类比来通过归化来合法化。此外,归化的特殊性- -它通过将后者表示为通常和自然的行为来证明其正当性,而不是通过将其与价值联系起来- -使其在合法化方面发挥独特作用。它的语言手段没有积极或消极的内涵,说话者通过使用这些语言手段,试图把自己的消极行为表现得中性和普通。这一属性有助于在面对公众或反对者的批评时申请入籍。经过分析的数据使我们能够断言,入籍是为了这个目的,而不是为了证明新事物的合理性。该研究还指出了归化合法化的语言手段。
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引用次数: 0
Terminology of modern media linguistics in interdisciplinary contacts 跨学科接触中的现代媒介语言学术语
Pub Date : 2023-01-01 DOI: 10.17721/apultp.2023.46.100-111
D. Syzonov
The article substantiates the thesis about the interdisciplinary nature of media linguistics as an innovative field of modern knowledge. Therefore, media linguistics is an interdisciplinary humanitarian discipline that studies the functional potential of language means in mass communication. The research potential of neoscience is described and systematized in an "Media Linguistics: Dictionary of Terms and Concepts" (Kyiv, 2013) innovative lexicographic edition, which gave an impetus to analyze the terminology of the modern neo-direction through the prism of ten years. Among the perspective tasks, the authors note the interpretation of language as a instrumentality for modeling information and influencing public opinion, taking into account the challenges of the information age, studying unexpected angles of analysis of linguistic and stylistic resources in the media, etc. A separate task is the formation and analysis of the media-linguistic terminology in the context of the diffuseness of modern humanitarian knowledge. As for every innovative science, the development and description of a terminological system, which must correspond to logic, integrity, monosemacy, clarity, motivation, and relevance, remains problematic for media linguistics. The complexity of this process, as stated in the article, is revealed due to the syncretic relationships of the analyzed terminology system with other, tangential to it, fields – psychology, sociology, cultural studies, law, cybernetics, social communications, etc. On the material of media dictionaries not only of Ukrainian, but also of Polish, German and English languages, the author analyzed the terms and concepts in the specified interdisciplinary contacts, which allows to prove the integral nature of media linguistics and determine its place in the system of modern sciences of the socio-humanitarian block.
媒体语言学作为一门创新的现代知识领域,具有跨学科的本质。因此,媒介语言学是一门研究大众传播中语言手段功能潜力的跨学科人文学科。新科学的研究潜力在《媒介语言学:术语和概念词典》(基辅,2013)的创新词典版中得到了描述和系统化,它推动了通过十年的棱镜来分析现代新方向的术语。在视角任务中,作者注意到将语言解释为建模信息和影响公众舆论的工具,考虑到信息时代的挑战,研究对媒体语言和风格资源的意想不到的分析角度等。另一项任务是在现代人道主义知识扩散的背景下形成和分析媒介语言术语。对于每一门创新科学来说,术语系统的发展和描述必须符合逻辑性、完整性、一元性、清晰度、动机和相关性,这对媒体语言学来说仍然是一个问题。正如本文所述,这一过程的复杂性是由于所分析的术语系统与其他与之相切的领域——心理学、社会学、文化研究、法学、控制论、社会传播学等领域的融合关系而揭示出来的。作者利用乌克兰语、波兰语、德语和英语媒体词典的材料,分析了特定跨学科接触中的术语和概念,从而证明了媒体语言学的整体性质,并确定了其在社会人文主义领域现代科学体系中的地位。
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引用次数: 0
Communicative invariants of edutainment: linguostylistics of lifehack genre 寓教于乐的交际不变量:生活骇客体裁的语言文体学
Pub Date : 2023-01-01 DOI: 10.17721/apultp.2023.46.112-127
D. Dergach
The article argues a thesis about the state, potential, nature of functions and resources of the mass media space, that dynamizes the style and genre paradigm of communication in this area. The crossing of cultural fields, marked by individual linguostylistic, semantic dominants, which, combining in a new context, actualizes the appearance of new phenomena, genres or their communicative invariants. It is such extralinguistic realities that motivate the syncretic nature of edutainment in the permanent dynamics of social verbal interaction. The author's attention is focused on the analysis of edutainment, that increases the genre representation of its tasks, which are based on a system of strategies and tactics of entertainment with the ultimate educational goal. So, the genres of lifehack, intellectual, educational, language, culinary, travel, etc. shows, specialized didactic media projects for the study of various educational disciplines, etc. are updated today. The linguistic and stylistics features confirm their syncretic functional nature, commensurate with the resource potential of mass media and scientific styles. The communicative dynamics of edutainment is argued in the context of the modern educational process' nature, which takes place in conditions of a rapid increase in the amount of new information. Technical progress motivates the attraction of the mass audience to new forms of obtaining such information. And therefore digitalization and personalization of it is becoming more important. Obviously, it actualizes the emergence of "entertaining" learning technology, synchronized with the functional nature of edutainment. This, in turn, actualizes the cognitive paradigm of the mass media, developing their communicative potential in the discursive context of the syncretism of the functional and stylistic resource. Contextual material allows to illustrate the optimization of the entertainment media segment, which increasingly functions as an effective component of the information paradigm. And as a result – as a didactic resource for learning the world in a media format. In the context of its dynamics, this tendency is represented in the actualization of the lifehack. Linguostylistics of this genre is characterized by a contrasting combination of educational and entertainment functions of the language, which is synchronized with the communicative requests of the modern mass audience.
本文论述了大众传媒空间的状态、潜力、功能性质和资源,从而为这一领域的传播风格和类型范式提供了动力。文化领域的跨越,以个体的语言风格和语义优势为标志,在新的语境中结合起来,实现了新现象、新体裁或其交际不变量的出现。正是这种语言外的现实,激发了寓教于乐在社会语言互动的永恒动力中的融合性质。本文的重点是对寓教于乐的分析,增加了寓教于乐任务的类型表征,寓教于乐任务是建立在寓教于乐的战略战术体系之上的,寓教于乐的终极目标是教育。因此,生活技巧、知识、教育、语言、烹饪、旅游等节目的类型,以及各种教育学科研究的专业教学媒体项目等,今天都在更新。语言和文体学的特点确定了它们的综合功能性质,与大众传媒和科学文体的资源潜力相称。寓教于乐的交际动态是在现代教育过程的本质背景下进行的,这一过程发生在新信息量迅速增加的条件下。技术进步激发了大众对获取此类信息的新形式的吸引力。因此,数字化和个性化变得越来越重要。显然,它实现了“娱乐化”学习技术的出现,与寓教于乐的功能本质同步。这反过来又实现了大众传媒的认知范式,在功能资源和风格资源融合的话语语境中发展了大众传媒的交际潜力。上下文材料允许说明娱乐媒体部分的优化,它越来越多地作为信息范式的有效组成部分。因此,作为一种以媒体形式学习世界的教学资源。在其动态背景下,这种趋势体现在生活技巧的实现上。这种类型的语言文体学的特点是语言的教育功能和娱乐功能的对比结合,这与现代大众受众的交际要求是同步的。
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引用次数: 0
Concepts VOLUNTEER and VOLUNTEERING: historical context and prospects for development (а linguist approach) 志愿者和志愿服务的概念:历史背景和发展前景(语言学家方法)
Pub Date : 2022-01-01 DOI: 10.17721/apultp.2022.45.109-128
Larysa Snihur
The article presents the etymologic and the linguacultural analysis of concepts VOLUNTEER and VOLUNTEERING. Etymologic analysis of lexeme-identifier a "volunteer" allowed to define the basic stages of acquisition by it connotations taking into account the cultural and historical context of different countries, namely the United States of America, Germany, Ukraine, etc. The influence of social factors on the acquisition of new meanings by the lexeme-identifier, in particular quasi-military, is determined. It is focused on the fact that in the German and East-Slavic language cultures there are two linguistic units to denote a person who performs work for the benefit of others at his own will. On the basis of the analysis of Ukrainian-language sources, the presence of two lexemes with the same meaning has been proven – the borrowing "volunteer", which came into Ukrainian at the end of the 19th century, and the lexeme ohotnyk- to denote civilians who voluntarily performed actions for the benefit of others, but it was lost during the 20th century. It was determined that in the English, German and Ukrainian linguistic cultures, the linguistic unit "volunteer" acquired a civilian/quasi-military meaning and creates an opposition to the unit with a military meaning. The article also considers cases of the language unit "volunteer" usage in the modern information space. The linguistic and cultural analysis of the concepts VOLUNTEER and VOLUNTEERING demonstrated their discourse-creating potential, the gradual expansion of the pragmatic possibilities of their use both at the state level and in interpersonal communications. So, with the development of a civilized society, these concepts acquired new meanings, which are discussed in detail in the article.
本文介绍了VOLUNTEER和VOLUNTEER这两个概念的词源及其语言文化分析。词汇-标识符的词源学分析“志愿者”可以通过其内涵来定义习得的基本阶段,同时考虑到不同国家的文化和历史背景,即美国、德国、乌克兰等。社会因素对词汇标识符习得新意义的影响,尤其是准军事因素。它的重点是,在德语和东斯拉夫语文化中,有两个语言单位表示按照自己的意愿为他人的利益而工作的人。在对乌克兰语语源分析的基础上,证实了两个具有相同意思的词的存在——借用词“volunteer”(志愿者)于19世纪末进入乌克兰语,以及借词“ohotnyk”(志愿为他人利益而行动的平民),但在20世纪失去了这个词。经确定,在英语、德语和乌克兰语言文化中,“志愿人员”这一语言单位获得了平民/准军事的含义,与具有军事含义的单位形成了对立。文章还分析了现代信息空间中“志愿者”这一语言单位的使用情况。对“志愿服务”和“志愿服务”这两个概念的语言和文化分析表明,它们具有语篇创造的潜力,在国家层面和人际交往中使用它们的语用可能性逐渐扩大。因此,随着文明社会的发展,这些概念被赋予了新的含义,本文对此进行了详细的讨论。
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引用次数: 0
Jurislinguistics at the epicenter of western science: problems and prospects 处于西方科学中心的法律语言学:问题与展望
Pub Date : 2022-01-01 DOI: 10.17721/apultp.2022.44.28-47
L. Shevchenko, D. Syzonov
The article presents a retrospective analysis of jurislinguistic knowledge in the context of Western science. The basic principles of legal linguistics as a neophilological direction of modern humanities are determined, the ideas of new scientific concepts that are dominant in the Western world are actualized, the key principles of jurisliguistics as a prospective field are determined. There were comprehensively analyzed the papers on jurislinguistics, linguoexpertology, linguoconflictology, which are authoritative in modern science. Emphasis is made, in particular, on the Canadian, American and Western European (French, German, Polish, Czech, etc.) schools of jurisliguistics as fundamental in the formation of neodirection. Thus, the American school is associated with the name of P. Tiersma, who introduced the concept of 'legal linguistics' into scientific area; for the Canadian school, the key aspect of the analysis was in the connection between social linguistics and law, which was realized in the works of J. Tori, D. Heller, etc.; in France at the initiative of progressive linguists A. Martin, J. Ray and others the International Society for Functional Linguistics was established, and it is also associated with legal linguistics development. In the Slavic world, jurislinguistics was especially actualized in Poland (J. Brzezki, A. Malinowski, etc.) and in Czech Republic (W. Knapp). Nowadays, jurislinguistics is actively developing in local fields – legal stylistics, forensic examination, legal translation, legal terminology, history of legal language, legal linguomethodology, etc. The authors analyze various studies and the publications of the most influential schools in this interdisciplinary field. The main achievements and prospects of development of linguistic approaches in connection with the needs of justice in the globalized world are discussed. Particular attention is paid to scientific problems that have not yet been considered in the modern jurislinguistics literature.
本文对西方科学背景下的法律语言学知识进行了回顾性分析。确定了法律语言学作为现代人文学科新语言学方向的基本原则,实现了在西方世界占主导地位的新科学概念思想,确定了法法学作为未来研究领域的主要原则。对现代科学中具有权威性的法律语言学、语言专家学、语言冲突学等方面的论文进行了综合分析。特别强调的是,加拿大、美国和西欧(法国、德国、波兰、捷克等)的法学学派是新方向形成的基础。因此,美国学派与P. Tiersma的名字联系在一起,他将“法律语言学”的概念引入了科学领域;对于加拿大学派来说,分析的重点在于社会语言学与法律的联系,这在J. Tori、D. Heller等人的著作中得到了体现;在法国进步语言学家A. Martin, J. Ray等人的倡议下,国际功能语言学学会成立了,它也与法律语言学的发展有关。在斯拉夫世界,法律语言学在波兰(J. Brzezki, A. Malinowski等)和捷克共和国(W. Knapp)得到了特别的实现。目前,法律语言学在法律文体学、法医检验、法律翻译、法律术语学、法律语言史、法律语言方法学等领域蓬勃发展。作者分析了这一跨学科领域中最具影响力的学派的各种研究和出版物。讨论了与全球化世界中正义需求相关的语言学方法的主要成就和发展前景。本书特别关注现代法律语言学文献中尚未考虑到的科学问题。
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引用次数: 0
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Aktual''ni problemi ukrains''koi lingvistiki teoriia i praktika
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