服务质量、感知价值和社会影响对视频流服务订阅的影响

Miao Guo
{"title":"服务质量、感知价值和社会影响对视频流服务订阅的影响","authors":"Miao Guo","doi":"10.1080/14241277.2022.2089991","DOIUrl":null,"url":null,"abstract":"ABSTRACT This study investigates the factors affecting U.S. consumers’ willingness to continue and subscribe to video streaming services. Three explanatory factors, video streaming service quality, perceived value, and social influences, are proposed to predict consumer subscription. By surveying 834 online video streaming users in the U.S., the analysis results show that five predictors from these three aspects best predict consumers’ willingness to continue and subscribe to video streaming services, including service system reliability, compatibility, perceived enjoyment, perceived controllability, and normative pressure (social norms). Theoretical and practical implications are discussed to help deepen our understanding of paid media subscriptions in a highly competitive market environment.","PeriodicalId":45531,"journal":{"name":"JMM-International Journal on Media Management","volume":"3 1","pages":"65 - 86"},"PeriodicalIF":0.8000,"publicationDate":"2022-04-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"3","resultStr":"{\"title\":\"The Impacts of Service Quality, Perceived Value, and Social Influences on Video Streaming Service Subscription\",\"authors\":\"Miao Guo\",\"doi\":\"10.1080/14241277.2022.2089991\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"ABSTRACT This study investigates the factors affecting U.S. consumers’ willingness to continue and subscribe to video streaming services. Three explanatory factors, video streaming service quality, perceived value, and social influences, are proposed to predict consumer subscription. By surveying 834 online video streaming users in the U.S., the analysis results show that five predictors from these three aspects best predict consumers’ willingness to continue and subscribe to video streaming services, including service system reliability, compatibility, perceived enjoyment, perceived controllability, and normative pressure (social norms). Theoretical and practical implications are discussed to help deepen our understanding of paid media subscriptions in a highly competitive market environment.\",\"PeriodicalId\":45531,\"journal\":{\"name\":\"JMM-International Journal on Media Management\",\"volume\":\"3 1\",\"pages\":\"65 - 86\"},\"PeriodicalIF\":0.8000,\"publicationDate\":\"2022-04-03\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"3\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"JMM-International Journal on Media Management\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1080/14241277.2022.2089991\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"COMMUNICATION\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"JMM-International Journal on Media Management","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/14241277.2022.2089991","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"COMMUNICATION","Score":null,"Total":0}
引用次数: 3

摘要

本研究调查了影响美国消费者继续订阅视频流媒体服务意愿的因素。三个解释因素,视频流服务质量,感知价值和社会影响,提出预测消费者订阅。通过对美国834名在线视频流媒体用户的调查,分析结果显示,服务系统可靠性、兼容性、感知享受、感知可控性和规范压力(社会规范)这三个方面的五个预测指标最能预测消费者继续和订阅视频流媒体服务的意愿。讨论了理论和实践意义,以帮助加深我们对高度竞争的市场环境中付费媒体订阅的理解。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
查看原文
分享 分享
微信好友 朋友圈 QQ好友 复制链接
本刊更多论文
The Impacts of Service Quality, Perceived Value, and Social Influences on Video Streaming Service Subscription
ABSTRACT This study investigates the factors affecting U.S. consumers’ willingness to continue and subscribe to video streaming services. Three explanatory factors, video streaming service quality, perceived value, and social influences, are proposed to predict consumer subscription. By surveying 834 online video streaming users in the U.S., the analysis results show that five predictors from these three aspects best predict consumers’ willingness to continue and subscribe to video streaming services, including service system reliability, compatibility, perceived enjoyment, perceived controllability, and normative pressure (social norms). Theoretical and practical implications are discussed to help deepen our understanding of paid media subscriptions in a highly competitive market environment.
求助全文
通过发布文献求助,成功后即可免费获取论文全文。 去求助
来源期刊
CiteScore
3.10
自引率
5.30%
发文量
12
期刊最新文献
How the Financing Source Affects a Film’s Box Office. The Value of Subsidies and International Co-Production on the Polish Market Local Television News on Instagram: Exploring the Effects of News Values and Post Features on Audience Engagement Content Niching of AM/FM Vs. Digital-Only Audio Media in Pakistan: An Empirical Analysis of Competitive Distinctiveness in the Content Available on Websites Innovations of China’s Mainstream Media Convergence Charge for Content and Digital Culture Transformation: Agility as Strategy at El Mundo
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
0
微信
客服QQ
Book学术公众号 扫码关注我们
反馈
×
意见反馈
请填写您的意见或建议
请填写您的手机或邮箱
已复制链接
已复制链接
快去分享给好友吧!
我知道了
×
扫码分享
扫码分享
Book学术官方微信
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术
文献互助 智能选刊 最新文献 互助须知 联系我们:info@booksci.cn
Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。
Copyright © 2023 Book学术 All rights reserved.
ghs 京公网安备 11010802042870号 京ICP备2023020795号-1