N. Shpak, O. Sorochak, M. Gvozd, N. Horbal, Yuriy Mykhalyuno, W. Sroka
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MECHANISM OF COMPETITIVENESS MANAGEMENT IN THE PUBLIC HEALTHCARE: A PRACTICAL ASPECT
Healthcare is a key element of the state's national security. The effectiveness of the healthcare industry functioning is a relevant object of research today, especially after the outbreak of the COVID-19 pandemic, during which this sector globally demonstrated its potential and problems. It necessitates a comprehensive assessment of the competitiveness of the healthcare industry and institutions as an important component of their effective management. The objects of the research are public healthcare and institutions as service organizations. The purpose is to develop a scientific-methodical approach to managing the competitiveness in the country’s healthcare industry. That is, the research is aimed at developing a market-oriented competitiveness management mechanism for public healthcare institutions. The construction of the mechanism is based on the analysis of statistical data on Ukrainian healthcare institutions according to indicators based on the "7P" marketing concept. Clustering methods, an integral indicator of competitiveness, and multidimensional methods of taxonomic analysis were also used for assessing the level of competitiveness of healthcare institutions and the comparative effectiveness of alternative measures to increase it.
期刊介绍：
Is an international academic journal, published by The Bucharest University of Economic Studies, Faculty of Administration and Public Management and the International Centre for Public Management. Is an open access journal published in English, twice a year. Is double peer-reviewed. Includes articles prepared by scholars, researchers and practitioners. Is addressed to the teachers, researchers, Ph. D students, master students, undergraduate students, public managers, civil servants and to other categories of readers. The papers published in this journal: - Contain the research results of some researches and surveys developed by the authors. - Include new theoretical/practical and original approaches that were presented and analysed by the authors. - Offer solutions for the public managers problems. - Stimulate the know-how transfer from an institution to another, from a country to another in the areas of administration and public management. The paper proposed for evaluation can be sent throughout the year, preferably by the end of April or before the end of October. Main areas covered by the journal articles are: public management; public administration; public policy; public services; social economy; social environment; management of the nongovernmental organizations; human resources management in the public sector; decision making in public organizations; governance; communication in public sector; sociology; demografy; migration; globalization; other related domains.
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