情商在销售助理职业中作为工作压力和工作满意度中介的重要性

C. W. Sandroto, Jessica Fransiska
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引用次数: 0

摘要

销售人员在处理工作压力和感知工作满意度方面需要情商。到目前为止,还没有研究以EI作为中介变量来解释销售助理职业中工作压力对工作满意度的影响。本研究考察了情商在管理工作压力中的作用,从而使销售助理获得工作满意度。本研究的人口由雅加达-印度尼西亚的销售助理组成,他们在针对中上层顾客的购物中心工作,样本量为100名受访者。使用的抽样技术是偶然抽样;分析采用简单中介模型与宏观过程结合,通过SPSS process 22.0 for Windows采用普通最小二乘法和logistic回归路径分析建模。研究发现,EI水平越高,工作压力与工作满意度之间的中介作用越强。
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The importance of emotional intelligence for the sales associates profession as a mediation between job stress and job satisfaction
Abstract Sales associates need emotional intelligence (EI) in dealing with job stress and perceived job satisfaction. So far, there has been no research that explains the effect of job stress on job satisfaction with EI as a mediating variable in the sales associate profession. This study examines EI's role in managing job stress allows sales associates to achieve job satisfaction. The population in this study is comprised of sales associates in Jakarta-Indonesia, who work in malls that target middle to upper-class level customers, with a sample size of 100 respondents. The sampling technique used was accidental sampling; the analysis uses the simple mediation model with the macro process through SPSS process 22.0 for Windows using ordinary least squares and logistic regression path analysis modeling. The finding reveals that the higher the level of EI, the stronger the extent to which the relationship between job stress and job satisfaction is mediated.
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