Rationality transforming in the digital age

The article discusses the features of the transformation of rationality in the realities of the digital age. The nature of three variants of rationality is presented - classical, non-classical and post-non-classical. The understanding is substantiated, the essential features are shown, and the author's definition of the rationality of the digital era is proposed. The complex impact of megatrends on the understanding of the world by actors and its subsequent transformations is highlighted. The contextual and situational elements are identified as the leading characteristics of the new rationality. Emphasis is placed on the impossibility of replicating "once" effective mental constructs, which inevitably implies the adaptation of the ideas of social transformations to new realities and current parameters. The authors demonstrated the transition of rationality of the digital age from the field of theory to applied purpose. The expediency of using the principles of the network approach by various actors is emphasized. A high degree of influence of media and other advanced technologies is noted. Based on practical examples from the political sphere of public life, the vectors of transformation of rationality in the realities of the digital world are determined: «visuality», «hedonism», «pragmatism». In conclusion, generalizations are given that constitute the theoretical and methodological basis.