奢侈皮革制品和替代皮革:风险和增长机会

IF 0.4 N/A HUMANITIES, MULTIDISCIPLINARY Luxury-History Culture Consumption Pub Date : 2022-10-01 DOI:10.1386/ipol_00010_1
L. Solca
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引用次数: 0

摘要

全球奢侈品市场面临着多方面的挑战。随着更多地转向在线销售,情况发生了变化。虽然这在疫情期间帮助了奢侈品行业,但也让消费者有了更多的选择,让他们能够发现新品牌,并让他们接触到有竞争力的价格。消费者对可持续性和道德消费态度的转变会对产品的可取性产生影响,尤其是皮革制品。由于奢侈品牌严重依赖皮革制品,随着消费者对奢侈品牌的环境、社会和公司治理(ESG)表现的深入研究,这可能会使它们处于不利地位。向替代原材料的转变正在进行中,这将抵消风险,使大型集团受益。
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Luxury leather goods and alternative leather: Risk and growth opportunities
The global luxury market faces challenges from multiple sources. The landscape has changed with a shift towards more online selling. While this helped the luxury goods sector during the pandemic it also exposed consumers to more choices, allowing them to discover new brands and exposing them to competitive pricing. Shifts in consumer attitudes around sustainability and ethical consumption can have an impact on the desirability of products, particularly leather goods. As luxury brands rely so heavily on leather goods this can put them at a disadvantage as consumers delve deeper into the environmental, social and corporate governance (ESG) performance of luxury brands. A shift to alternative raw materials is underway and this will offset risks, benefitting the larger groups.
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来源期刊
Luxury-History Culture Consumption
Luxury-History Culture Consumption HUMANITIES, MULTIDISCIPLINARY-
自引率
50.00%
发文量
5
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