相互依赖的IT创新的早期扩散理论

IF 7 3区 管理学 Q1 COMPUTER SCIENCE, INFORMATION SYSTEMS Journal of the Association for Information Systems Pub Date : 2023-01-01 DOI:10.17705/1jais.00789
S. Parameswaran, R. Kishore, X. Yang, Zhenyu Liu
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引用次数: 1

摘要

在本文中,我们关注的是相互依赖的IT创新的早期扩散,这是一种创新类型,其中整体创新由两个互补的部分组成,这两个部分被两个不同的采用者社区采用,但这两个部分需要被两个共同采用者社区共同采用,才能成功地扩散整体创新。本文以创新扩散、组织愿景(OV)和制度创业理论为主要理论视角,并利用沃尔玛在零售rfid技术传播初期的20年话语重建了一个深入的案例研究,为相互依赖的IT创新的早期扩散建立了一个四阶段过程模型。我们对信息系统学科做出了三个具体的贡献,特别是关于信息系统创新、采用和传播的文献。首先,我们增加了共同采用者相对优势的概念,并假设共同采用者社区中具有较高共同采用者相对优势的组织将作为机构企业家(IE)出现,并将影响相互依赖的IT创新的早期扩散。其次,我们添加了内外部影响者的概念,并假设IE可能是整体采用现象内部的参与者,这涉及两个不同的共同采用者社区,但外部的共同采用者社区具有较低的共同采用者相对优势,采用了创新组件。第三,我们将早期扩散过程划分为出现、结构化、演化和裂口四个阶段,并确定了在每个阶段IE所使用的制度性创业战略和实施的OV功能。我们认为,相互依赖创新的IE将:(1)在出现阶段使用基本原理发展战略并实施解释型OV功能,(2)在结构化阶段使用资源动员战略并实施动员型OV功能,(3)在演化阶段使用关系发展战略并实施合法化型OV功能,(4)在鸿沟阶段使用所有三种制度创业战略并实施所有三种OV功能。
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Theorizing about the Early-Stage Diffusion of Codependent IT Innovations
In this paper, we focus on the early-stage diffusion of codependent IT innovations, which are a type of innovation in which the overall innovation consists of two complementary parts that are adopted by two different adopter communities but where both parts need to be jointly adopted by the two coadopter communities for successful diffusion of the overall innovation. Using innovation diffusion, organizing vision (OV), and institutional entrepreneurship theories as the key theoretical lenses, and an in-depth case study reconstructed using 20 years of discourse surrounding Walmart’s campaign in the early stage of diffusion of the RFID-in-retailing technology, we develop a fourphase process model for the early-stage diffusion of codependent IT innovations. We make three specific contributions to the IS discipline, specifically to the literature on IS innovation adoption and diffusion. First, we add the notion of coadopter relative advantage and posit that the organization in the coadopter community with a higher coadopter relative advantage that perceives the highest degree of coadopter relative advantage will emerge as an institutional entrepreneur (IE) and will influence the early-stage diffusion of the codependent IT innovation. Second, we add the notion of an internal-external influencer and posit that the IE may be an actor who is internal to the overall adoption phenomenon, which involves two different coadopter communities, but external to the coadopter community with a lower coadopter relative advantage that adopts the innovation component. Third, we divide the early-stage diffusion process into four phases—emergence, structuralization, evolution, and chasm—and identify the institutional entrepreneurship strategies used and the OV functions enacted by the IE during each phase. We propose that the IE for a codependent innovation will: (1) use the rationale development strategy and enact the interpretation OV function during the emergence phase, (2) use the resource mobilization strategy and enact the mobilization OV function during the structuralization phase, (3) use the relationship development strategy and enact the legitimation OV function during the evolution phase, and (4) use all the three institutional entrepreneurship strategies and enact all the three OV functions during the chasm phase.
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来源期刊
Journal of the Association for Information Systems
Journal of the Association for Information Systems 工程技术-计算机:信息系统
CiteScore
11.20
自引率
5.20%
发文量
33
审稿时长
>12 weeks
期刊介绍: The Journal of the Association for Information Systems (JAIS), the flagship journal of the Association for Information Systems, publishes the highest quality scholarship in the field of information systems. It is inclusive in topics, level and unit of analysis, theory, method and philosophical and research approach, reflecting all aspects of Information Systems globally. The Journal promotes innovative, interesting and rigorously developed conceptual and empirical contributions and encourages theory based multi- or inter-disciplinary research.
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