A study on the visitor preference for different modules of the National Mango Database

The study was conducted on the visitor preference for different modules of National Mango Database developed by ICAR-Central Institute for Subtropical Horticulture, Lucknow, India. The purpose behind creating the database was to develop a portal for providing information on different aspects related to mango. A number of modules were developed on the portal https://mangifera.res.in. Important modules of the database are on 566 phytochemicals, 294 protein sequences, 540 primers, 30,000 nucleotides, 1690 EST, 66 field gene banks holding >4500 accessions, nurseries, processing units, exporters, species and varieties. A module on online phenology monitoring system and a web tool to compare test variety with reference variety was also developed as per DUS guidelines for suggesting reference variety after comparison with candidate’s variety. Agumented knowledge in the database is attracting high number of visitors from all over the world for collecting useful information available in different modules of the portal. The present analysis deals with the popularity of different modules through collated information at the portal. Digital products as an outcome may be developed for the use by farmers, traders, scientists, students and mango lovers. On the basis of analysis made for hits it can be said that mango database becoming popular among people as a unique mango repository and people around the world are showing interest in its different modules.