Effect of Family Pressure, Peer Pressure, and Media Pressure on Body Image Dissatisfaction among Women

ABSTRACT In the current decades, family-pressure, peer-pressure, and media-pressureare playing a vital role in leadingto body image dissatisfaction among working women.   Purpose:The main objective of the current study was to find out the effect of family-pressure, peer-pressure and media-pressure on body image dissatisfaction among working women. Design/Methodology/Approach:The research was based on a cross-sectional survey. The sample consisted of 250 working women. Sociocultural Attitude toward Appearance Questionnaire and Body Dissatisfaction Scalewere used for data collection. Findings:Multiple Regression analysis was applied to test the hypothesis. The findings indicated that family-pressure has a positive effect on body image dissatisfaction. The findings indicated that peer-pressure has a positive effect on body image dissatisfaction. . The findings indicated that media-pressure has a positive effect on body image dissatisfaction. Implications/Originality/Value: The findings empirically established the impact of family-pressure, peer-pressure and media-pressure on body image dissatisfaction among working women.