Pub Date : 2024-07-06DOI: 10.26710/jbsee.v10i2.2964
Muhammad Abdul Basit Memon
Purpose: There has been an increasing emphasis of researchers to conduct research on this important dimension of trust building. However, despite increasing calls from researchers, there has been more and more need to conduct fresh research on the issue of cultural influences on trust building. Design/Methodology/Approach: Qualitative content analysis method was used in this study to analyze the editorial policy of these three newspapers. Findings: Research suggests that trust is not an independent, but a dependable variable, which is influenced by several individual, organizational and environmental factors and among these variables, culture is one of the most important factors influencing the process of trust among individuals as well as organizations Implications/Originality/Value: This research is aimed at providing the comprehension for researchers, practitioners and academicians to introduce some key aspects of this important aspect of research on trust and culture.
{"title":"Influence of National Culture on Trust Development, Empirical Evidence and Managerial Implications","authors":"Muhammad Abdul Basit Memon","doi":"10.26710/jbsee.v10i2.2964","DOIUrl":"https://doi.org/10.26710/jbsee.v10i2.2964","url":null,"abstract":"Purpose: There has been an increasing emphasis of researchers to conduct research on this important dimension of trust building. However, despite increasing calls from researchers, there has been more and more need to conduct fresh research on the issue of cultural influences on trust building. \u0000Design/Methodology/Approach: Qualitative content analysis method was used in this study to analyze the editorial policy of these three newspapers. \u0000Findings: Research suggests that trust is not an independent, but a dependable variable, which is influenced by several individual, organizational and environmental factors and among these variables, culture is one of the most important factors influencing the process of trust among individuals as well as organizations \u0000Implications/Originality/Value: This research is aimed at providing the comprehension for researchers, practitioners and academicians to introduce some key aspects of this important aspect of research on trust and culture. \u0000 ","PeriodicalId":53047,"journal":{"name":"Journal of Business and Social Review in Emerging Economies","volume":" 20","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141671644","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-31DOI: 10.26710/jbsee.v9i1.2531
Z. Abidin, Rabia Qammar, F. Gill
Purpose: The purpose of this study is to find the opportunities/ benefits and barriers for the implementation of circular economy in lather manufacturing small and medium enterprises in Sialkot Pakistan. Methodology: The present study is qualitative and semi-structured interviews were conducted with production managers. Thematic analysis technique was applied. Findings: It was found that lack of public awareness is a major barrier and resource-saving is the major benefit or opportunity for small-medium enterprises for the implementation of a circular economy. Implications: The practical implication of study through environmental protection is how a firm can gain its market share.
{"title":"Circular economy and Opportunities for Small and Medium Enterprises in Lather Industry of Sialkot Pakistan","authors":"Z. Abidin, Rabia Qammar, F. Gill","doi":"10.26710/jbsee.v9i1.2531","DOIUrl":"https://doi.org/10.26710/jbsee.v9i1.2531","url":null,"abstract":"Purpose: The purpose of this study is to find the opportunities/ benefits and barriers for the implementation of circular economy in lather manufacturing small and medium enterprises in Sialkot Pakistan. \u0000Methodology: The present study is qualitative and semi-structured interviews were conducted with production managers. Thematic analysis technique was applied. \u0000Findings: It was found that lack of public awareness is a major barrier and resource-saving is the major benefit or opportunity for small-medium enterprises for the implementation of a circular economy. \u0000Implications: The practical implication of study through environmental protection is how a firm can gain its market share.","PeriodicalId":53047,"journal":{"name":"Journal of Business and Social Review in Emerging Economies","volume":"176 1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86222417","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-31DOI: 10.26710/jbsee.v9i1.2537
Rana Muhammad Shahid Yaqub, Bilal Arshad, Muhammad Awais Javeed, Hassan Mujataba Nawaz Saleem
Objective: The purpose of this study was to analyze service quality relationship with perceived price fairness, word of mouth, and customer loyalty, with the moderating role of religiosity towards Umrah travel agent services in southern Punjab, Pakistan. Methodology: Data was collected from Umrah pilgrims through a self-administered questionnaire using convenience sampling method. SPSS and Smart (PLS) v3.0. have been used for analysis. Findings: The results show that service quality, price fairness, and word of mouth are the most significant factors in customer loyalty. However, religiosity did not moderate between these variables and customer loyalty. Implications: The study suggests that Umrah travel agencies should focus on service quality and price fairness to build customer loyalty. The study also provides several theoretical and practical recommendations for future researchers.
目的:本研究的目的是分析服务质量与感知价格公平、口碑和顾客忠诚度的关系，以及宗教信仰对巴基斯坦旁遮普省南部朝觐旅行社服务的调节作用。方法:采用方便抽样法，采用自填问卷的方式对朝觐朝觐者进行数据收集。SPSS and Smart (PLS) v3.0。已用于分析。结果发现:服务质量、价格公平和口碑是影响顾客忠诚度的最显著因素。然而，宗教信仰在这些变量与顾客忠诚度之间没有调节作用。启示:本研究建议朝觐旅行社应注重服务质量和价格公平，以建立顾客忠诚度。本研究也为未来的研究者提供了一些理论和实践上的建议。
{"title":"Oliver’s Four Stage Loyalty Model to Access the Impact of Umrah Services: Evidence from Umrah Travelling Agencies Operating in Pakistan","authors":"Rana Muhammad Shahid Yaqub, Bilal Arshad, Muhammad Awais Javeed, Hassan Mujataba Nawaz Saleem","doi":"10.26710/jbsee.v9i1.2537","DOIUrl":"https://doi.org/10.26710/jbsee.v9i1.2537","url":null,"abstract":"Objective: The purpose of this study was to analyze service quality relationship with perceived price fairness, word of mouth, and customer loyalty, with the moderating role of religiosity towards Umrah travel agent services in southern Punjab, Pakistan. \u0000Methodology: Data was collected from Umrah pilgrims through a self-administered questionnaire using convenience sampling method. SPSS and Smart (PLS) v3.0. have been used for analysis. Findings: The results show that service quality, price fairness, and word of mouth are the most significant factors in customer loyalty. However, religiosity did not moderate between these variables and customer loyalty. \u0000Implications: The study suggests that Umrah travel agencies should focus on service quality and price fairness to build customer loyalty. The study also provides several theoretical and practical recommendations for future researchers.","PeriodicalId":53047,"journal":{"name":"Journal of Business and Social Review in Emerging Economies","volume":"16 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87117512","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-31DOI: 10.26710/jbsee.v9i1.2518
Aini Faezah Ramlan, Abdul Rauf Ridzuan, Ilya Yasnorizar Ilyas
Purpose: Malaysia as a rapidly developing country is now immersed in the current technology that makes people less active due to the use of modern equipment such as machines, remote controls, and push-button technology. Coronary heart disease, cancer, and stroke are examples of non-communicable diseases that are closely related to a sedentary lifestyle.
Design/Methodology/Approach: The trend of social media influencers such as celebrities, fitness coaches, and health professionals as agents of healthy lifestyles showed positive impacts. The approach in this study will analyze the secondary existing literature on the impact of social media influencers on their followers to change their behavior through the content they create, sharing knowledge and skills to lead a healthy lifestyle.
Findings: The conceptual framework was developed based on Self-Determination Theory (SDT) to predict an individual’s health behaviors and attraction to follow social media influencers in social media networking.
Implications/Originality/Value: This study examined whether SDT concepts (basic psychological needs and
autonomous motivation) were associated with engagement in healthy lifestyle behaviors among social media users
{"title":"Impact of Social Media Influencers to promote Healthy Lifestyle behaviour: A Review from the Self-Determination Approach","authors":"Aini Faezah Ramlan, Abdul Rauf Ridzuan, Ilya Yasnorizar Ilyas","doi":"10.26710/jbsee.v9i1.2518","DOIUrl":"https://doi.org/10.26710/jbsee.v9i1.2518","url":null,"abstract":"Purpose: Malaysia as a rapidly developing country is now immersed in the current technology that makes people less active due to the use of modern equipment such as machines, remote controls, and push-button technology. Coronary heart disease, cancer, and stroke are examples of non-communicable diseases that are closely related to a sedentary lifestyle.
 Design/Methodology/Approach: The trend of social media influencers such as celebrities, fitness coaches, and health professionals as agents of healthy lifestyles showed positive impacts. The approach in this study will analyze the secondary existing literature on the impact of social media influencers on their followers to change their behavior through the content they create, sharing knowledge and skills to lead a healthy lifestyle.
 Findings: The conceptual framework was developed based on Self-Determination Theory (SDT) to predict an individual’s health behaviors and attraction to follow social media influencers in social media networking.
 Implications/Originality/Value: This study examined whether SDT concepts (basic psychological needs and
 autonomous motivation) were associated with engagement in healthy lifestyle behaviors among social media users","PeriodicalId":53047,"journal":{"name":"Journal of Business and Social Review in Emerging Economies","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135877312","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-31DOI: 10.26710/jbsee.v9i1.2528
Qasim Zahoor, Faheem Shaheen, M. Tariq
Purpose: The purpose of this study is to identify the antecedents and precedents of on-job bullying regardless of the gender. Lower the Job stress and on-job bullying, higher the effectiveness and productivity of the employees. Employee engagement has also been identified as a mediator in some studies between on-job bullying and job performance of employees. Somewhere there is a lack of information stating the antecedents and precedents of on-job bullying in a comprehensive manner covering the versatile combination of both manufacturing and service sector. Methodology: This face-to-face interview based qualitative study is conducted on employees of manufacturing firms and banks of Faisalabad and Lahore. Interview Protocol was designed, consisting of four main questions along with multiple probing questions. It has been observed after five interviews that the saturation of data floated among all. The data was thus observed using NVivo 10 software to analyze the data deeply. Multiple techniques like Nodes, Word Tag Clouds, and Word Trees validate the collected data. Findings: This study is vital as it acts as a beacon of light to deprive the concept of this harmful norm of our society. Although this is significant to uproot the belief that women are bullied on job only. This study also provided the general recommendations based upon the suggestions of both the respondents and researcher. Implications: This study paves a path for its audience to identify and mitigate the factors that unbalances their job environment.
{"title":"Antecedents and Precedents of On-Job Bullying: A Qualitative Approach","authors":"Qasim Zahoor, Faheem Shaheen, M. Tariq","doi":"10.26710/jbsee.v9i1.2528","DOIUrl":"https://doi.org/10.26710/jbsee.v9i1.2528","url":null,"abstract":"Purpose: The purpose of this study is to identify the antecedents and precedents of on-job bullying regardless of the gender. Lower the Job stress and on-job bullying, higher the effectiveness and productivity of the employees. Employee engagement has also been identified as a mediator in some studies between on-job bullying and job performance of employees. Somewhere there is a lack of information stating the antecedents and precedents of on-job bullying in a comprehensive manner covering the versatile combination of both manufacturing and service sector. \u0000Methodology: This face-to-face interview based qualitative study is conducted on employees of manufacturing firms and banks of Faisalabad and Lahore. Interview Protocol was designed, consisting of four main questions along with multiple probing questions. It has been observed after five interviews that the saturation of data floated among all. The data was thus observed using NVivo 10 software to analyze the data deeply. Multiple techniques like Nodes, Word Tag Clouds, and Word Trees validate the collected data. \u0000Findings: This study is vital as it acts as a beacon of light to deprive the concept of this harmful norm of our society. Although this is significant to uproot the belief that women are bullied on job only. This study also provided the general recommendations based upon the suggestions of both the respondents and researcher. \u0000Implications: This study paves a path for its audience to identify and mitigate the factors that unbalances their job environment.","PeriodicalId":53047,"journal":{"name":"Journal of Business and Social Review in Emerging Economies","volume":"13 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87481094","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-31DOI: 10.26710/jbsee.v9i1.2532
Ahmad Nizam Bin Mohd Yusof
Purpose: The paper aims to contribute to the literature on organizational effectiveness by highlighting the role of human resource management (HRM) in influencing business organizational performance through its intermediate effect on innovation.
Design/Methodology/Approach: Finally, qualitative content analysis is a research method used to analyze text-based data such as interview transcripts, survey responses, or other types of written or verbal communication. It's likely that the researchers used this method to analyze the data they collected through their questionnaire and possibly other sources, such as interviews or company reports. The goal of the analysis would have been to identify themes or patterns related to innovation and performance in the organization.
Findings: In summary, the integration of HRM practices with innovation and culture can have a significant impact on the performance and sustainability of higher education institutions. By promoting an innovative and sustainable culture, higher education institutions can attract and retain top talent, improve organizational performance, and make a positive impact on society and the environment
Implications/Originality/Value: The Creativity Post is an online publication that focuses on creativity and innovation. They publish articles, interviews, and research on a variety of topics related to creativity, including HR management. The Human Resource Planning Society (HRPS): HRPS is a global community of HR professionals. They offer a variety of resources to their members, including research, webinars, and events on topics related to creativity and innovation.
{"title":"Human Resource Management and Organizational Innovation: Assessing the Moderating Role of Organization Culture","authors":"Ahmad Nizam Bin Mohd Yusof","doi":"10.26710/jbsee.v9i1.2532","DOIUrl":"https://doi.org/10.26710/jbsee.v9i1.2532","url":null,"abstract":"Purpose: The paper aims to contribute to the literature on organizational effectiveness by highlighting the role of human resource management (HRM) in influencing business organizational performance through its intermediate effect on innovation.
 Design/Methodology/Approach: Finally, qualitative content analysis is a research method used to analyze text-based data such as interview transcripts, survey responses, or other types of written or verbal communication. It's likely that the researchers used this method to analyze the data they collected through their questionnaire and possibly other sources, such as interviews or company reports. The goal of the analysis would have been to identify themes or patterns related to innovation and performance in the organization.
 Findings: In summary, the integration of HRM practices with innovation and culture can have a significant impact on the performance and sustainability of higher education institutions. By promoting an innovative and sustainable culture, higher education institutions can attract and retain top talent, improve organizational performance, and make a positive impact on society and the environment
 Implications/Originality/Value: The Creativity Post is an online publication that focuses on creativity and innovation. They publish articles, interviews, and research on a variety of topics related to creativity, including HR management. The Human Resource Planning Society (HRPS): HRPS is a global community of HR professionals. They offer a variety of resources to their members, including research, webinars, and events on topics related to creativity and innovation.","PeriodicalId":53047,"journal":{"name":"Journal of Business and Social Review in Emerging Economies","volume":"87 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135877313","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-31DOI: 10.26710/jbsee.v8i4.2459
Massyittah Binti Omar, Z. Jaafar, S. Shariff, S. N. Sulong
Objective: Culinary as well as dining experience and tourist gratification are debatably the two basic subject areas that organizational researchers and tourism industry looks into in order to appreciate tourist decision towards revisit intention. This study focused on tourists’ gratification with their street food culinary as well as dining experience in Malaysia. Using a relationship process, this study also explores satisfied tourists’ willingness and for each of the two key attributes of experiences: culinary experience and dining experience. Understanding this important relationship is vital for foodservice operators in reaching the desired level of tourist gratification. Methodology: Regression analysis indicated that culinary experience is more important than dining experience which significantly determined tourists’ overall gratification. Findings: Overall, the finding of the hypotheses in this research showed that culinary experience does have the highest standardized beta coefficient value (β=.292, p<.05) and had been determined as the most positive effect to tourists’ gratification as compared to dining experience (β=.158, p<.05). Meanwhile, dining experience has the most positive effect to revisit intention with highest standardized beta coefficient value (ß=.628, p<.05) and culinary experience have a slightly lower standardized beta coefficient value (ß=.181, p<.05) Based on the results, all hypotheses were accepted and supported by the findings. Implications: This research therefore adds a new dimension to tourist gratification and revisit intention, especially in the area of tourism industry.
{"title":"Street Food Culinary and Dining Experience on Tourist Gratification in Kuala Lumpur Malaysia","authors":"Massyittah Binti Omar, Z. Jaafar, S. Shariff, S. N. Sulong","doi":"10.26710/jbsee.v8i4.2459","DOIUrl":"https://doi.org/10.26710/jbsee.v8i4.2459","url":null,"abstract":"Objective: Culinary as well as dining experience and tourist gratification are debatably the two basic subject areas that organizational researchers and tourism industry looks into in order to appreciate tourist decision towards revisit intention. This study focused on tourists’ gratification with their street food culinary as well as dining experience in Malaysia. Using a relationship process, this study also explores satisfied tourists’ willingness and for each of the two key attributes of experiences: culinary experience and dining experience. Understanding this important relationship is vital for foodservice operators in reaching the desired level of tourist gratification. \u0000Methodology: Regression analysis indicated that culinary experience is more important than dining experience which significantly determined tourists’ overall gratification. \u0000Findings: Overall, the finding of the hypotheses in this research showed that culinary experience does have the highest standardized beta coefficient value (β=.292, p<.05) and had been determined as the most positive effect to tourists’ gratification as compared to dining experience (β=.158, p<.05). Meanwhile, dining experience has the most positive effect to revisit intention with highest standardized beta coefficient value (ß=.628, p<.05) and culinary experience have a slightly lower standardized beta coefficient value (ß=.181, p<.05) Based on the results, all hypotheses were accepted and supported by the findings. \u0000Implications: This research therefore adds a new dimension to tourist gratification and revisit intention, especially in the area of tourism industry.","PeriodicalId":53047,"journal":{"name":"Journal of Business and Social Review in Emerging Economies","volume":"94 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80320848","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-31DOI: 10.26710/jbsee.v8i4.2446
Ahmad Nizam Bin Mohd Yusof
Investigating the impact of human resource management (HRM) on innovation, organisational culture, and organisational success is the purpose of this article. The conceptual framework's foundation was built using data from a literature review on relevant areas of study, such as the resource-based view and organisational effectiveness. Gaining a better understanding of the significance of human resource strategies in fostering innovation and effective culture would assist students in higher education. Purpose: By highlighting the role of human resource management in influencing business organisational performance through its intermediate effect on innovation and cultivating a better understanding of the role of human resource management, this paper aims to fill a gap in the literature on organisational effectiveness. Design/Methodology/Approach: Agenda setting, questionaire and HRM theories were used in this study. Qualitative content analysis method was used in this study to analyze the organization innovatio and performance. Findings: Organizational innovation in conjunction with significant HRM Practically speaking, higher education institutions can benefit from the suggested strategy in some ways. The successful integration of HRM practises with innovation and culture effectiveness will produce organisational performance for businesses that will increase the businesses' sustainability with continuous improvement by addressing the urgency of protecting the environment as well as pressure from the government and society. Implications/Originality/Value HR Management Resources for Creativity The proposed paradigm also provides academics with crucial insights into how HRM contributes to organisational performance enhancement through innovation performance and culture effectiveness.
{"title":"Human Resource Management and Organizational Innovation: Assessing the Moderating Role of Organization Culture","authors":"Ahmad Nizam Bin Mohd Yusof","doi":"10.26710/jbsee.v8i4.2446","DOIUrl":"https://doi.org/10.26710/jbsee.v8i4.2446","url":null,"abstract":"\u0000 \u0000 \u0000 \u0000Investigating the impact of human resource management (HRM) on innovation, organisational culture, and organisational success is the purpose of this article. The conceptual framework's foundation was built using data from a literature review on relevant areas of study, such as the resource-based view and organisational effectiveness. Gaining a better understanding of the significance of human resource strategies in fostering innovation and effective culture would assist students in higher education. \u0000 \u0000 \u0000 \u0000 \u0000 \u0000 \u0000Purpose: By highlighting the role of human resource management in influencing business organisational performance through its intermediate effect on innovation and cultivating a better understanding of the role of human resource management, this paper aims to fill a gap in the literature on organisational effectiveness. \u0000 \u0000Design/Methodology/Approach: Agenda setting, questionaire and HRM theories were used in this study. Qualitative content analysis method was used in this study to analyze the organization innovatio and performance. \u0000Findings: Organizational innovation in conjunction with significant HRM Practically speaking, higher education institutions can benefit from the suggested strategy in some ways. The successful integration of HRM practises with innovation and culture effectiveness will produce organisational performance for businesses that will increase the businesses' sustainability with continuous improvement by addressing the urgency of protecting the environment as well as pressure from the government and society. \u0000Implications/Originality/Value HR Management Resources for Creativity The proposed paradigm also provides academics with crucial insights into how HRM contributes to organisational performance enhancement through innovation performance and culture effectiveness. \u0000 \u0000 \u0000 \u0000 \u0000 \u0000 \u0000 \u0000","PeriodicalId":53047,"journal":{"name":"Journal of Business and Social Review in Emerging Economies","volume":"29 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81385971","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-31DOI: 10.26710/jbsee.v8i4.2508
Nasir Abbas Khan, Faisal Aziz, Ghulam Shabir
Purpose: Cell phone has become an important part of our lives. Everyone owns a cell phonewhether it is a child or an elder. Cell phones can perform almost every operation related to workoranything.Itisavailableforindividualsatanyplaceortime.Themainpurposeofourstudywasto find out how smart phones and their wide mix of features, have been making an impact on thesociety in case of their real-life interactions. It’s important to find out what’s the link between thesmartphonesandsocialinteractions. Methodology:Thestudyincludeda12-questionsurveythataskedquestionsif the participants own a cell phone, about participants’ daily use of smartphones, including thehoursspentusingthem.Therewere26participantsinthestudy,amongthem50%weremalesand50%were females.The data obtainedfrom the surveywerecompiledintopie-charts. Findings: The following conclusions were developed based on our research. The participants from age group between 16 and 20 are most affected socially with the use of cell phones. The participants from young age group have more daily usage of cell phones as compared to the elderly ones. The individuals from young age group mostly use smart phones as their means of entertainment while the elders use it for work and communication purpose. Most of the individuals think that cell phone has made their life easier. Implications: The advancement of mobile technology has many uses but at the same time has been limiting individual’s ability because people totally rely on technology instead of challenging their brain.
{"title":"Use of Cell Phones and Its Effect on Society","authors":"Nasir Abbas Khan, Faisal Aziz, Ghulam Shabir","doi":"10.26710/jbsee.v8i4.2508","DOIUrl":"https://doi.org/10.26710/jbsee.v8i4.2508","url":null,"abstract":"Purpose: Cell phone has become an important part of our lives. Everyone owns a cell phonewhether it is a child or an elder. Cell phones can perform almost every operation related to workoranything.Itisavailableforindividualsatanyplaceortime.Themainpurposeofourstudywasto find out how smart phones and their wide mix of features, have been making an impact on thesociety in case of their real-life interactions. It’s important to find out what’s the link between thesmartphonesandsocialinteractions. \u0000Methodology:Thestudyincludeda12-questionsurveythataskedquestionsif the participants own a cell phone, about participants’ daily use of smartphones, including thehoursspentusingthem.Therewere26participantsinthestudy,amongthem50%weremalesand50%were females.The data obtainedfrom the surveywerecompiledintopie-charts. \u0000Findings: The following conclusions were developed based on our research. The participants from age group between 16 and 20 are most affected socially with the use of cell phones. The participants from young age group have more daily usage of cell phones as compared to the elderly ones. The individuals from young age group mostly use smart phones as their means of entertainment while the elders use it for work and communication purpose. Most of the individuals think that cell phone has made their life easier. \u0000Implications: The advancement of mobile technology has many uses but at the same time has been limiting individual’s ability because people totally rely on technology instead of challenging their brain.","PeriodicalId":53047,"journal":{"name":"Journal of Business and Social Review in Emerging Economies","volume":"106 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74744264","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-31DOI: 10.26710/jbsee.v8i4.2509
Usama Bin Saleem, Zaffar Iqbal Bhatti, Tanveer Hussain
Purpose: The aim of this study is to analyze the influence of celebrity endorsement, music and slogans in YouTube ads on the purchasing intention of the university students of Lahore. The huge competition has leaded the YouTube to spend massive budget on the YouTube ads; from having endorsement by the celebrities to catchy slogans music to melodious music. Methodology: A questionnaire was designed to get the data regarding this consideration topic; consisted on convenience sampling. The data was gathered from 120 students of four main universities in Lahore. The ages of the respondents were 18 to 30. The targeted students were registered in different undergraduate programs in the private sector universities of Lahore, Pakistan. The AIDA model was used to analyze the collected data. Findings: The findings suggest that in spite of the celebrity endorsed YouTube advertisements, use of catchy music and slogans, the respondents don’t purchase the products on behalf of these aspects. Furthermore, the YouTube ads are failed to play a favorable part to influence the consumers towards purchase intention after watching the YouTube ads. Implications: The study highlighted the influence of youtube ads on purchasing behavior, beneficial for policy makers and practitioners to extend further efforts towards Youtube ads to get desired output.
{"title":"Youth And Youtube Advertisements: A Critical Analysis of Purchasing Behaviour of University Students in Pakistan","authors":"Usama Bin Saleem, Zaffar Iqbal Bhatti, Tanveer Hussain","doi":"10.26710/jbsee.v8i4.2509","DOIUrl":"https://doi.org/10.26710/jbsee.v8i4.2509","url":null,"abstract":"Purpose: The aim of this study is to analyze the influence of celebrity endorsement, music and slogans in YouTube ads on the purchasing intention of the university students of Lahore. The huge competition has leaded the YouTube to spend massive budget on the YouTube ads; from having endorsement by the celebrities to catchy slogans music to melodious music. \u0000Methodology: A questionnaire was designed to get the data regarding this consideration topic; consisted on convenience sampling. The data was gathered from 120 students of four main universities in Lahore. The ages of the respondents were 18 to 30. The targeted students were registered in different undergraduate programs in the private sector universities of Lahore, Pakistan. The AIDA model was used to analyze the collected data. \u0000Findings: The findings suggest that in spite of the celebrity endorsed YouTube advertisements, use of catchy music and slogans, the respondents don’t purchase the products on behalf of these aspects. Furthermore, the YouTube ads are failed to play a favorable part to influence the consumers towards purchase intention after watching the YouTube ads. \u0000Implications: The study highlighted the influence of youtube ads on purchasing behavior, beneficial for policy makers and practitioners to extend further efforts towards Youtube ads to get desired output. ","PeriodicalId":53047,"journal":{"name":"Journal of Business and Social Review in Emerging Economies","volume":"9 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89368502","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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