Knowledge Taxonomy Model for Determining Indicators of Natural Tourism Potential

—At this time, knowledge becomes a competitive advantage for companies. The importance of knowledge dissemination so that missing knowledge does not occur in the organization. The object of this research is natural tourism in determining indicators of natural tourism potential to assist the Tourism and Culture Office of Rembang Regency. This organization requires knowledge management to achieve its goals. The purpose of this research is to design a taxonomic model which is part of knowledge management in helping organizations deal with the problems they are facing by managing and using information and knowledge in the form of indicators to determine the potential for nature tourism in Rembang Regency.