“八字胡十一月”是一个有效的前列腺癌宣传活动吗?西班牙语使用者的谷歌趋势分析

D. González-Padilla, R. España-Navarro, J. D. Subiela, Raj Kumar, L. G. Medina, J. Aumatell, J. M. De la Morena-Gallego, G. Cacciamani
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引用次数: 2

摘要

目的评价“Movember”宣传活动(每年11月开展的男性健康宣传活动)对网上前列腺癌信息搜索趋势的影响,并将其结果与西班牙语“Pinktober”(每年10月开展的乳腺癌宣传活动)的结果进行比较,作为间接衡量其有效性的指标。方法利用谷歌趋势(Google Trends)对2009年1月至2019年12月在西班牙和全球(西班牙语)的“cáncer de próstata”(前列腺癌)、“cáncer de mama”(乳腺癌)和“Movember”三个词的月相对搜索量(RSV)进行评估。乳腺癌被用作运动影响的比较指标。使用Mann-Whitney U检验和Joinpoint回归分析来计算和比较活动前后RSV的平均增加,以评估兴趣的损失或获得。结果在西班牙,“cáncer de próstata”一词在竞选期间的使用频率显著增加(17.4%;P < 0.001)和全世界(35.4%;P < 0.001)。“cáncer de próstata”和“Movember”在全球和西班牙均呈现下降趋势,而“cáncer de mama”呈现上升趋势。在11月份(西班牙和世界范围内),“胡子月”活动对“cancer de próstata”(前列腺癌)的搜索趋势产生了统计上的显著增长;与乳腺癌运动“粉红十月”相比,这些增长幅度较小,但仍然很重要,这表明该运动在英语之外也有效,尽管多年来人们的兴趣一直在下降。
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Is “Movember” an Effective Prostate Cancer Awareness Campaign Beyond the English Language? Insights From Google Trends Among Spanish Speakers
Objective To evaluate the impact of the “Movember” awareness campaign (men’s health campaign that takes place every November) on internet search trends for information online about prostate cancer and to compare the results with those for “Pinktober” (the breast cancer awareness campaign that takes place in October) in the Spanish language as an indirect measure of its effectiveness. Methods Google Trends was used to evaluate the monthly relative search volumes (RSV) of the terms “cáncer de próstata” (prostate cancer), “cáncer de mama” (breast cancer), and “Movember” from January 2009 to December 2019 both in Spain and worldwide (in the Spanish language). Breast cancer was used as a comparator of the campaign impact. Mean increase in RSV on-campaign and off-campaign was calculated and compared using the Mann-Whitney U test and Joinpoint regression analysis to assess loss or gain of interest. Results The term “cáncer de próstata” showed a statistically significant increase during the campaign months both in Spain (17.4%; P < 0.001) and worldwide (35.4%; P < 0.001). Both “cáncer de próstata” and Movember showed a decreasing trend worldwide and in Spain, while “cáncer de mama” showed an increasing trend. Conclusion The Movember campaign generates a statistically significant increase in the search trends on “cancer de próstata” (prostate cancer) during the month of November (both in Spain and worldwide); when compared with the breast cancer campaign “Pinktober” these increases are of a lesser magnitude but still significant, suggesting that the campaign is effective beyond the English language, although the interest has been decreasing throughout the years.
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