Exploring Her Roots: Black Caribbean Hair Identity and Going Natural Using Social Media Networks

In spite of the recent popularity of “going natural” among Black Caribbean women of African descent, the wearing of natural hair by these women continues to be a contentious issue in the English-speaking Caribbean. As such, social networking sites (SNS) may provide supportive environments within which some Black Caribbean female emerging adults can explore their hair identity narratives as they embark on their “natural hair journey.” By employing a qualitative case study research design, we found that among the 12 participants of the study, SNS provide an informative and supportive environment for exploration of Black-hair identity for these women. Findings revealed a number of themes that emerged from the narratives of the participants. Most important, that hair provided a means for hair identity self-expression and individual self-classification for Black Caribbean women. SNS also facilitated an online sisterhood, opportunities for personal exploration, and exposure to online models who embraced their natural hair. Study implications, limitations, and recommendations for future research are discussed.