Analysis of Intrinsic Motivation Influence on Employee Affective Commitment During Digital Change

Technological, economic and other innovation-related advances of the 21st century have influenced the old, traditional business models.  Presently, organizational change has become an integral part of corporate strategy for the majority of businesses. Such shifts have resulted in both new challenges and opportunities. The expansion of the use of information and communication technologies has driven fundamental shifts towards digital change. Organizations are being forced to revise processes, goals and overall mission in order to stay competitive in the marketplace. However, the implementation of digital transformation brings uncertainty, causes stress and raises concerns about future jobs. The study employs a literature review to fill the gap in understanding the relationship between employee intrinsic motivation and affective commitment during the transformation. A conceptual model proposes the antecedents of employee motivation (Organizational Citizenship Behavior and Leader Member Exchange) and investigates its impact on employee commitment to change.  The utilized model elucidates how to maintain employee intrinsic motivation and affective commitment in the context of organizational transformation and sets the ground for future research.