Investigating the Influence of Spirituality, Environmental Concern and Ecological Knowledge on Consumers' Green Purchase Intention

This study investigated the influence of spirituality, environmental concern and ecological knowledge on consumers green purchase intention. The sample was undergraduate students of the University of Delhi. Using hierarchical multiple regression analysis, this study found that spirituality, environmental concern and ecological knowledge significantly influenced consumers green purchase intention. Therefore, this study supports the idea that spirituality, environmental concern and ecological knowledge should correspond to a stronger desire to consume the pro-environmental product. Further, this research finding may help public policy makers in fostering green consumption and marketers in designing sustainable marketing strategies.