From Occupy Wall Street to the Gilets Jaunes: On the populist turn in the protest movements of the 2010s

Many recent protest movements, from the 2011 square occupation movements to the Gilets Jaunes display typical populist features, starting from an appeal to the people vs the elites. Drawing on my work on social movements in the 2010s in this article, I discuss the different components and implications of this ‘populist turn’ and its differences vis-à-vis other forms of populism, and in particular right-wing populism. I claim that social movements’ populism involves the adoption of a ‘popular identity’ as a unifying notion as a means to compensate for identity fragmentation; an identification with social majorities evident in Occupy Wall Street’s famous ‘we are the 99%’ slogan, which departs from the minoritarian identification of previous movements; and an appeal to common sense and the nation vis-à-vis the militant antagonism and cosmopolitanism prevalent in many previous social movement waves. This cultural transformation within social movements is, on the one hand, an indication of changing political opportunities and the unlocking of new areas of support for protest movements and, on the other hand, the product of social movements’ self-reflection and the attempt to escape the self-ghettoising tendencies of previous protest waves. However, this populist turn has also raised concerns among some activists, especially concerning the association of the ‘popular’ with the ‘national’ and a perception that popular identity involves undermining internal diversity and pluralism.