Implementation of Industry 4.0 technologies in Croatia: Proactive Motives and a Long-Term Perspective

The aim of this study was to develop a model that links the motives, obstacles and expected outcomes of Industry 4.0 implementation. First, it aimed to determine the extent of use of Industry 4.0 technologies and then to investigate the motives, expected outcomes (short and long-term), and the relationship between them. Obstacles to the implementation of new technologies in Croatian companies were identified. The sample comprised 91 companies that had implemented new technologies by 2020. Data were collected using on-line surveying tools. The results show that the surveyed companies are considering new technologies for several proactive reasons, and primarily stress the expected long-term strategic benefits over short-term efficiency. The lack of human resources is the most critical obstacle in the implementation of new technologies. The paper provides several managerial implications.