Pengaruh在线消费者评论网站Minat Beli melalui虚拟酒店运营商

Adisa Dini Anggraeni, M. Susan
{"title":"Pengaruh在线消费者评论网站Minat Beli melalui虚拟酒店运营商","authors":"Adisa Dini Anggraeni, M. Susan","doi":"10.36456/wahana.v73i2.4188","DOIUrl":null,"url":null,"abstract":"Budget hotel is predicted to be one of the largest market shares in South Asian Market’s hospitality sector, which leads to the birth of Virtual Hotel Operators (VHO), an online platform which specifically offers for budget hotels accommodation. As VHO becomes one of the platforms to be used to book budget hotels online, people are often finding previous comments consumer to consult. Therefore, this research aims to see the influence of Online Consumer Review Dimension towards Purchase Intention via one of VHOs in Indonesia. This research uses descriptive quantitative approach, the data is collected through questionnaire from google form, there were 107 respondents’ chosen using judgmental sampling. The hypothesis testing is done using multiple regressions, using Valence, Volume and Timeliness of Online Consumer Review as independent variable and Hotel Booking Intention as dependent variable. The result shows that Valence, Volume and Timeliness of Online Consumer Review simultaneously influence Hotel Booking Intention through VHO. Meanwhile, only Timeliness influences Hotel Booking Intention through VHO partially. To sum up, the Online Consumer Review is still used as reference before booking hotel online through VHO. Particularly, the Timeliness is quite important, since it could give the timely description about the hotels.","PeriodicalId":52889,"journal":{"name":"Wahana Sekolah Dasar","volume":"7 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2022-01-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Pengaruh Online Consumer Review terhadap Minat Beli melalui Virtual Hotel Operator\",\"authors\":\"Adisa Dini Anggraeni, M. Susan\",\"doi\":\"10.36456/wahana.v73i2.4188\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Budget hotel is predicted to be one of the largest market shares in South Asian Market’s hospitality sector, which leads to the birth of Virtual Hotel Operators (VHO), an online platform which specifically offers for budget hotels accommodation. As VHO becomes one of the platforms to be used to book budget hotels online, people are often finding previous comments consumer to consult. Therefore, this research aims to see the influence of Online Consumer Review Dimension towards Purchase Intention via one of VHOs in Indonesia. This research uses descriptive quantitative approach, the data is collected through questionnaire from google form, there were 107 respondents’ chosen using judgmental sampling. The hypothesis testing is done using multiple regressions, using Valence, Volume and Timeliness of Online Consumer Review as independent variable and Hotel Booking Intention as dependent variable. The result shows that Valence, Volume and Timeliness of Online Consumer Review simultaneously influence Hotel Booking Intention through VHO. Meanwhile, only Timeliness influences Hotel Booking Intention through VHO partially. To sum up, the Online Consumer Review is still used as reference before booking hotel online through VHO. Particularly, the Timeliness is quite important, since it could give the timely description about the hotels.\",\"PeriodicalId\":52889,\"journal\":{\"name\":\"Wahana Sekolah Dasar\",\"volume\":\"7 1\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2022-01-05\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Wahana Sekolah Dasar\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.36456/wahana.v73i2.4188\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Wahana Sekolah Dasar","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.36456/wahana.v73i2.4188","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0

摘要

经济型酒店预计将成为南亚市场酒店业最大的市场份额之一,这导致了虚拟酒店运营商(VHO)的诞生,这是一个专门提供经济型酒店住宿的在线平台。随着VHO成为在线预订经济型酒店的平台之一,人们经常会找到消费者之前的评论来咨询。因此,本研究旨在通过印度尼西亚的一个vho来观察在线消费者评论维度对购买意愿的影响。本研究采用描述性定量方法,通过谷歌表格的问卷调查收集数据,采用判断抽样法选出107名受访者。采用多元回归方法进行假设检验,以在线消费者评论的效价、数量和时效性为自变量,酒店预订意愿为因变量。结果表明,在线消费者评论的价格、数量和时效性通过VHO同时影响酒店预订意愿。同时,只有时效性会通过VHO部分影响酒店预订意愿。综上所述,在通过VHO在线预订酒店之前,在线消费者评论仍然是一种参考。尤其是,及时性是非常重要的,因为它可以及时地描述酒店。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
查看原文
分享 分享
微信好友 朋友圈 QQ好友 复制链接
本刊更多论文
Pengaruh Online Consumer Review terhadap Minat Beli melalui Virtual Hotel Operator
Budget hotel is predicted to be one of the largest market shares in South Asian Market’s hospitality sector, which leads to the birth of Virtual Hotel Operators (VHO), an online platform which specifically offers for budget hotels accommodation. As VHO becomes one of the platforms to be used to book budget hotels online, people are often finding previous comments consumer to consult. Therefore, this research aims to see the influence of Online Consumer Review Dimension towards Purchase Intention via one of VHOs in Indonesia. This research uses descriptive quantitative approach, the data is collected through questionnaire from google form, there were 107 respondents’ chosen using judgmental sampling. The hypothesis testing is done using multiple regressions, using Valence, Volume and Timeliness of Online Consumer Review as independent variable and Hotel Booking Intention as dependent variable. The result shows that Valence, Volume and Timeliness of Online Consumer Review simultaneously influence Hotel Booking Intention through VHO. Meanwhile, only Timeliness influences Hotel Booking Intention through VHO partially. To sum up, the Online Consumer Review is still used as reference before booking hotel online through VHO. Particularly, the Timeliness is quite important, since it could give the timely description about the hotels.
求助全文
通过发布文献求助,成功后即可免费获取论文全文。 去求助
来源期刊
自引率
0.00%
发文量
11
审稿时长
8 weeks
期刊最新文献
ANALISIS PENTINGNYA ASESMEN IPA BERBASIS SOAL HOTS QUIZIZZ BAGI SISWA KELAS V DI SEKOLAH DASAR Development of Powtoon-Assisted Audiovisual Media in Mathematics to Improve Understanding of Elementary School Students Strategi Penanganan Banjir Dengan Pendekatan Perencanaan Water Sensitive Urban Design (WSUD) Hubungan Pemberdayaan dan Kepuasan Terhadap Kinerja Karyawan di Lingkungan Kabupaten Majalengka IMPROVING ABILITY TO KNOW THE CONCEPTS OF EARLY CHILDREN'S PATTERNS THROUGH DIFFERENTIATE LEARNING
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
0
微信
客服QQ
Book学术公众号 扫码关注我们
反馈
×
意见反馈
请填写您的意见或建议
请填写您的手机或邮箱
已复制链接
已复制链接
快去分享给好友吧!
我知道了
×
扫码分享
扫码分享
Book学术官方微信
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术
文献互助 智能选刊 最新文献 互助须知 联系我们:info@booksci.cn
Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。
Copyright © 2023 Book学术 All rights reserved.
ghs 京公网安备 11010802042870号 京ICP备2023020795号-1