消费者对网上购物的行为

Gowripeddi Hari kumar, D. P
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引用次数: 0

摘要

世界上的一切都在向数字化转变,这也不例外,最终市场也是如此。买家和卖家在网上以虚拟的形式聚集在一起交换商品和服务的地方被称为电子商务。它也被称为“我开始”。近年来发展最快的媒体是互联网。这是一个新时代的基础。网上购物是一个非常迅速崛起的电子商务平台。网上商店每天24小时(24 × 7)都可以为客户提供服务,客户可以在办公室、家里或任何地方使用这项服务。一个成功的网上商店不仅要让网站看起来漂亮,而且要在许多搜索引擎中列出积极的技术特性,还要让用户感到方便和满意。本研究的主要目的是评估和了解网上购物的基本特征。它试图为在线营销人员提供一个结构化的框架来调整他们的在线业务计划,并检查在线消费者的行为。
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Consumer behaviour towards online shopping
Everything in the world is shifting towards digital which is no exception and ultimately the market as well. The place where buyers and sellers meet together in virtual form and exchange goods and services in online is called E – Commerce. It is also known as I – Commence. The fastest growing media in recent times is the Internet. It is the foundation of a new era. Online shopping is one of the very fast rising e-commerce platform.Online stores are always available to the customer 24 hours a day (24 x 7) and the customer can use the service from his office or from home or anywhere. A successful web store is not only about making the website looking beautiful with the active technical features listed in many search engines but also about the convenience and satisfaction of the users. The main goal of this research is to assess and understand the basic features of online shopping. It is an attempt to provide online marketers with a structured framework for adjusting their online business plans and to examine the behavior of online consumers.
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来源期刊
Journal of Management Information and Decision Science
Journal of Management Information and Decision Science Decision Sciences-Information Systems and Management
自引率
0.00%
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25
期刊介绍: Journal of Management Information and Decision Sciences (JMIDS) is a reputed open access journal affiliated to Allied Business Academies. The journal focuses on disseminating the latest research in the field of management information system and its role in decision making, as well their relationships to cognate disciplines including Economics, Finance, Management, Management Science, Marketing, Statistics, Operations Research and Engineering. The journal adheres to stringent double blind peer review policy to maintain the publication quality.
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