基于智能数据分析的精准数字营销传播

Sci. Program. Pub Date : 2022-01-04 DOI:10.1155/2022/8294891
Zhuojun Li
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引用次数: 4

摘要

在数字营销中,人工智能、大数据分析等科技手段的核心优势逐渐显现并得到重视。本文研究了数字营销的准确性,提出了一种基于数据分析的智能算法,提高了营销传播的效果。通过智能算法与大数据分析相结合,数据令人信服。本文通过对智能算法logistic回归与XGBoost的比较和改进,提出了一种基于贝叶斯优化参数的XGBoost改进算法,可以提高数字营销传播效率,增强数字营销的社会影响力。
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Accurate Digital Marketing Communication Based on Intelligent Data Analysis
In digital marketing, the core advantages of scientific and technological means such as artificial intelligence and big data analysis gradually appear and pay attention to them. This paper studies the accuracy of digital marketing and proposes an intelligent algorithm based on data analysis, which improves the effect of marketing communication. Through the combination of intelligent algorithms and big data analysis, the data are convincing. Through the comparison and improvement of intelligent algorithm logistic regression and XGBoost, this paper puts forward an improved algorithm of XGBoost based on Bayesian optimization parameters, which can improve the efficiency of digital marketing communication and enhance the social influence of digital marketing.
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