数字支付转型:技术接受模式对回购意愿的作用

T. Sutrisno
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引用次数: 1

摘要

人类与技术之间的互动已经开始发生变化。技术发展的存在与公共交易模式的变化是分不开的,公共交易模式最初是由传统系统转变为数字系统。本研究着眼于影响用户再购买意愿的因素,如TAM因素和技术属性,这是非常重要的。这是使用SEM-PLS的定量研究。结果表明,信任变量在回购意愿的安全与隐私关系中起中介作用。电子满意度在易用性、安全性和隐私对回购意愿的影响之间起中介作用。这项研究是TAM的一种发展形式,它是在泗水进行的,所以它没有达到印度尼西亚的所有地区。这是因为数字支付的使用并不均匀,因此获得的结果并没有预测整个印度尼西亚人民的接受行为。
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DIGITAL PAYMENT TRANSFORMATION: THE ROLE OF THE TECHNOLOGY ACCEPTANCE MODEL TO REPURCHASE INTENTION
Changes in the interaction between humans and technology have begun. The existence of technological developments cannot be separated from changes in the pattern of public transactions, which were initially traditional systems into digital systems. This research looks at the factors influencing user repurchase intentions, such as TAM factors and technology attributes, which are very important. This is quantitative research using SEM-PLS. The results showed that the variable Trust mediates the relationship between Security and Privacy Concerns on Repurchase Intention. E-Satisfaction mediates the relationship between Ease of Use, Security, and Privacy Concerns on Repurchase Intention. This research is a form of development of the TAM, which was carried out in Surabaya, so it does not reach all parts of Indonesia. This is because digital payments have not been used evenly, so the results obtained have not projected the acceptance behavior of the Indonesian people as a whole.
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来源期刊
World Review of Entrepreneurship, Management and Sustainable Development
World Review of Entrepreneurship, Management and Sustainable Development Economics, Econometrics and Finance-Economics and Econometrics
CiteScore
1.60
自引率
0.00%
发文量
67
期刊介绍: WREMSD is a multidisciplinary refereed journal on issues that will be central to management and sustainable development around the world. The general theme of WREMSD has been very carefully chosen to include business and entrepreneurship management and the challenges these represent in terms of global competitiveness and sustainable development. To achieve competitiveness in business and management, individuals and institutions need essential knowledge on a broad spectrum of concepts and issues that affect business around the world.
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