新能源汽车在产业价值链上的效益模式

Wu Shi-fang
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引用次数: 2

摘要

面对环境危机和能源危机的挑战,发展新能源汽车是中国的重要战略选择。本文分析了新能源汽车的价值链业态,强调构建效益模型的策略是准确的价值链定位、优化资源整合和以消费者为导向的渠道。
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The benefit models of new energy vehicles on industry value chain
Facing the challenge of environment crisis and energy crisis, it is important strategy choice for China to develop new energy vehicle. This paper analyzes the value chain format of new energy vehicle, and emphasize that the strategies to build the benefit models are exact value chain positioning, optimizing resource integration and consumer-oriented channels.
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