调查中国诞生的全球企业形成的驱动力

Chen Xi
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摘要

传统的国际化过程理论认为,企业在积累了国内企业的经验后,才会向海外市场扩张。然而,从20世纪80年代开始,我们看到了一批年轻的创业公司,它们在发展的早期就开始国际化。他们被称为“天生的全球人”。本研究提出了一个综合的概念框架,并确定了中国出生的全球公司形成的潜在驱动力。具体而言,本文采用定量调查研究的方法来考察中国本土全球企业形成的驱动力。它将这一现象追溯到市场层面的驱动力、公司层面的因素,以及触发中国出生的全球公司形成的企业家或经理层面的因素。它应用逻辑回归分析来探索和识别不同的驱动因素。主要发现有三个方面:首先,东道国客户需求的增强和国内市场增长的停滞导致了天生的全球公司的形成。其次,更多的创始人或高层管理人员的国际出差经验、会议经验和相关行业经验,使诞生全球公司的可能性更大。第三,企业对海外市场的全球承诺越多,就越有可能成为天生的全球企业。我们使用中国出口制造商来检验这些假设。调查对象包括出口营销经理、出口部门的高级管理人员,甚至是公司的所有者。这些经理直接参与公司的日常出口业务;他们熟悉出口战略和他们公司的出口业绩。为了增加通用性,抽样框架是37个行业公司的横截面。我们通过向中国出口制造商邮寄调查的方式获得数据。这些公司是从流行的商务网站阿里巴巴和中国对外经济贸易企业名录(一个由中国商务部收集的大型数据库)中识别出来的。我们通过对12位出口营销经理的深度访谈来检验措施的内容效度和清晰度。我们根据他们的反馈修改了一些项目。我们搜索了阿里巴巴的黄页,收集了化工、电子、汽车、面料等各个行业的公司信息。投入足够的人力
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Investigating the driving forces of the formation of Chinese born global firms
The traditional internationalization process theory posits that firms expand to overseas market after solid domestic firms’ experience. However, from the 1980s, we witnessed a breed of young entrepreneurial firms, which took on internationalization early in their evolution. They are called ‘Born Globals’. This study presents an integrative conceptual framework and identifies the underlying driving forces of the formation of Chinese born global firms. Specifically, this paper employs a quantitative survey research method to examine the driving force of the formation of Chinese born global firms. It traces the phenomenon to market level driving forces, company level factors, together with entrepreneur or manager level antecedents that triggered the formation of Chinese born global firms. It applies logistic regression analysis to explore and identify different driving forces. The main findings are threefold: firstly, stronger host country customer demand and stagnated domestic market growth lead to the formation of born global firms. Secondly, more international business trip experience, conference experience and relevant industry experience of founders or high level managers give rise to greater possibility of the occurrence of born global firms. Thirdly, the more globally committed the firms are to overseas market, the more likely for them to become born global firms. We examine the hypotheses using Chinese exporting manufacturers. Respondents in the study are the export marketing managers, senior executives of the export department or even owners of the firms. These managers are directly involved in the daily exporting business of their companies; they are familiar with exporting strategy and their firms‘ export performance. In order to increase generalizability, the sampling frame is a cross-section of companies in 37 industries. We obtain the data through mail surveys to Chinese export manufacturers. Firms are identified from a popular commerce website Alibaba and the Directory of Foreign Economic and Trade Enterprises of China, a large database collected by Ministry of Commerce of the People‘s Republic of China. We tested the content validity and clarity of measures using in-depth interviews with 12 export marketing managers. We modified a few items based on their feedback. We searched the yellow page of Alibaba and collected the company‘s information of various industries such as chemistry, electronics, automobile, fabric so on. commit sufficient human into
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