阿拉伯语新闻网站使用图片对受众理解和回忆的影响:一项试点研究

IF 0.4 Q4 COMMUNICATION Journal of Applied Journalism & Media Studies Pub Date : 2021-04-15 DOI:10.1386/ajms_00050_1
Khaled Gaweesh, Manar Daher
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引用次数: 1

摘要

这项跨学科的研究旨在检验阿拉伯语新闻网站中使用的照片对读者理解和回忆的影响。采用双编码理论作为理论框架。研究采用了两组的实验设计来测试照片对两个专门为实验创建的新闻网站中新闻内容的理解和回忆的影响。两组80名大学生自愿参加了这项实验。结果表明,新闻网站图片的使用显著提高了被调查者的理解水平和记忆水平。
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The effects of using photos in Arabic news websites on the audience’s comprehension and recall: A pilot research
This interdisciplinary research aims to examine the effects of photos used in Arabic news websites on both comprehension and recall among readers. The dual-coding theory was used as a theoretical framework. The research used an experimental design of two groups to test the effects of photos on comprehension and recall of the news content included in two news websites created specifically for the experiment. Two groups of 80 university students have participated voluntarily in the experiment. The results indicated that the use of photos in the news website has increased significantly the levels of both comprehension and recall among respondents.
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来源期刊
CiteScore
1.70
自引率
0.00%
发文量
20
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