Using Big Data Analytics to Design an Intelligent Market Basket-Case Study at Sameh Mall

The long term social, economic and health impacts of the COVID-19 pandemic are still unknown Retailers should think about the impact this pandemic will have on the customer relationship Another factor that is rigorously influencing the retail industry is the digital transformation With the digital transformation worldwide, coupled with the exponential growth of the use of big data analytics, retailers can use intelligent market basket analysis to help in shoring up customer relationships This study uses big data analytics to design and analyze intelligent market basket in one top retailer in Jordan, "Sameh Mall" It aims to help managers to improve customer relationship while increasing sales Customers' behavioral similarities analysis results in different baskets, which contain items commonly bought together Such baskets are displayed physically in stores and are displayed online as promotions This study results are interesting, enabling Sameh Mall to send recommendations to VIP customers through their account on the online application;and recommendations for physical cross promotional or cross merchandising leading to increases in basket size, increase in sales, as well as increase in customer satisfaction © International Research Publication House