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引用次数: 13
摘要
本文对OTT (Over the Top)视频内容分发行业商业模式的流行进行了实证分析。通过对OTT商业模式分类的文献回顾，本文确定了OTT内容分发平台的五个属性:所有权、与内容生产者的垂直整合、平台/多平台兼容性、服务类型和收入模式。对SNL Kagan的798个OTT分销网络的全球数据库进行聚类分析，确定了最常见的五种属性组合。文章最后讨论了这些商业模式的特点。
Prevalence of Business Models in Global OTT Video Services: A Cluster Analysis
ABSTRACT This paper is an empirical analysis of the prevalence of business models in the Over The Top (OTT) video content distribution sector. From a review of the literature on taxonomies of OTT business models, it identifies five attributes of an OTT content distribution platform: ownership, vertical integration with content producers, platform/multiplatform compatibility, service type, and revenue model. Applying cluster analysis to SNL Kagan’s global database of 798 OTT distribution networks, the most five commonly occurring combinations of attributes are identified. The paper concludes by discussing the characteristics of these business models.
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