为初创公司创造价值的关键使能技术知识产权

Amanda Hellström , Sara Nilsson , Mikael Andersson , Ulf Håkanson
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引用次数: 4

摘要

我们研究了初创公司如何在关键的使能技术(KETs)中运营,管理正式和非正式的知识产权(IP)保护以创造价值。本文确定了六个关键方面,帮助高管为这些高度复杂的技术领域的初创企业制定有效的知识产权战略。15家被定义为纳米技术公司的初创企业接受了采访,并就保护创新所产生的价值提出了开放性问题。这些初创企业在瑞典南部运营,那里目前是KET的重镇。我们的发现指出了六个关键方面,可以帮助KETs的高管,特别是纳米技术初创部门的高管,制定有效的知识产权战略。首先,绘制技术环境和商业市场的地图是很重要的。大多数接受采访的纳米技术初创企业表示他们希望增加市场份额,然而,15家初创企业中只有4家实际上制定了绘制商业市场的战略。忽视商业市场需求而仅仅关注创新本身可能成为纳米技术初创企业未来的障碍。其次,对于纳米技术初创企业来说,考虑并确定哪些实际价值对它们的发展是重要的,然后相应地战略性地规划正式和非正式的知识产权是有益的。第三,用不同类型的知识产权保护创新的不同方面,有利于纳米技术初创企业有效地创造价值。在选择如何保护创新的不同方面时,需要考虑的重要因素是,市场需要什么,围绕解决方案工作的可能性,以及逆向工程创新的风险。第四,由于纳米技术内部的复杂性,初创企业可能会受益于将创新中难以逆向工程的方面视为商业秘密。这些方面包括与生产过程有关的专有技术和其他增加产品独特性但不能直接从产品本身获得的潜在专有技术。值得注意的是,15家纳米技术初创企业中只有5家制定了如何管理其商业秘密的战略。第五,为了创造价值,对满足市场需求的创新方面以及竞争对手开发其产品可能需要的方面进行正式保护是有益的。因此,对于纳米技术初创企业来说,与销售论点相关的方面或可能构成许可协议基础的方面有利于专利保护。所有被研究的纳米技术初创企业都拥有专利,但令人惊讶的是,15家初创企业中只有7家拥有在其市场上产生商业价值的专利。第六,对于纳米技术初创企业来说,重要的是要有一个计划,说明获得的权利实际上应该如何产生价值。这个计划可以包含任何内容,从版权如何支持增加销售,形成授权时间表的基础,增加公司的价值等等。关于权利如何产生价值的计划也是审查是否保留特定知识产权程序的基础。
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Intellectual property for generating value for start-up companies in key enabling technologies

We have studied how start-up companies operating within key enabling technologies, KETs, manage formal and informal intellectual property (IP) protection for generating value. Six key aspects helping executives to create effective IP strategies for start-ups in these highly complex technologies have been identified. 15 start-ups defined as nanotechnology companies have been interviewed with open questions regarding value generated through protecting innovations. The start-ups operate in southern Sweden which currently is a KET heavy hub.

Our findings indicate six key aspects to help executives within KETs, specially within the nanotechnology start-up sector, to create effective IP strategies. First, it is important to map the technological environment and the commercial market. Most of the interviewed nanotechnology start-ups expressed that they want to increase in market share however, only four out of fifteen start-ups actually had set strategies for mapping the commercial market. Neglecting to focus on commercial market demands and merely on the innovation itself can present a future hindrance for nanotechnology start-ups. Second, it is beneficial for nanotechnology start-ups to consider and determine which actual values are important in order for them to thrive, and thereafter strategically plan formal and informal IP accordingly. Third, protecting different aspects of an innovation with different types of IP is beneficial for nanotechnology start-ups to effectively generate value. Important factors to consider when choosing how to protect different aspects of innovations are, what the market needs, the possibility to work around the solution, as well as risk of reverse engineering the innovation. Fourth, due to the complexity within nanotechnology, start-ups may benefit from treating aspects of an innovation that are difficult to reverse engineer as trade secrets. Such aspects include e.g. know-how related to the production process and other underlying know-how which add to the product's uniqueness but which not directly derivable from the product itself. Notably, only five out of fifteen nanotechnology start-ups have set strategies for how to manage their trade secrets. Fifth, to generate value, it is beneficial to formally protect aspects of an innovation that fulfill market demands as well as aspects that competitors likely would need to develop their products. Thus, aspects which are associated with sales arguments or which could form the basis for licensing agreements are beneficial to protect by patents for nanotechnology start-ups. All the studied nanotechnology start-ups have patents, but surprisingly only seven out of fifteen start-ups stated have patented aspects that generate commercial value on their market. Sixth, it is important for nanotechnology start-ups to have a plan for how the rights attained actually should generate value. This plan may encompass anything from how the rights support increased sales, form the basis for a licensing schedule, increase the value of the company, etc. The plan for how the rights should generate value is also the basis for a review procedure concerning whether to maintain a specific IP right or not.

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