{"title":"社交媒体使用与创新绩效:以约旦时尚中小企业为例","authors":"A. Alalawneh, S. Alkhatib, Marwa Hasan Abu Abbass","doi":"10.1080/17543266.2021.2011963","DOIUrl":null,"url":null,"abstract":"ABSTRACT This study aims to analyze the impact of using leading social media platforms (SMPs) on the innovation performance of the fashion SMEs in Jordan. A theoretical model has been developed and validated empirically using a survey of 217 fashion SMEs. The results highlight the positive significant impact of SMPs’ usage on the innovation performance. This research has distinctly contributed to the existing literature by considering the SMPs’ usage in the context of developing fashion SMEs, thereby contributing to filling a literature gap. Finally, research limitations, managerial implications, and future research suggestions are presented.","PeriodicalId":39443,"journal":{"name":"International Journal of Fashion Design, Technology and Education","volume":"16 1","pages":"221 - 232"},"PeriodicalIF":1.9000,"publicationDate":"2021-12-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":"{\"title\":\"Social media usage and innovation performance: the case of fashion SMEs in Jordan\",\"authors\":\"A. Alalawneh, S. Alkhatib, Marwa Hasan Abu Abbass\",\"doi\":\"10.1080/17543266.2021.2011963\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"ABSTRACT This study aims to analyze the impact of using leading social media platforms (SMPs) on the innovation performance of the fashion SMEs in Jordan. A theoretical model has been developed and validated empirically using a survey of 217 fashion SMEs. The results highlight the positive significant impact of SMPs’ usage on the innovation performance. This research has distinctly contributed to the existing literature by considering the SMPs’ usage in the context of developing fashion SMEs, thereby contributing to filling a literature gap. Finally, research limitations, managerial implications, and future research suggestions are presented.\",\"PeriodicalId\":39443,\"journal\":{\"name\":\"International Journal of Fashion Design, Technology and Education\",\"volume\":\"16 1\",\"pages\":\"221 - 232\"},\"PeriodicalIF\":1.9000,\"publicationDate\":\"2021-12-09\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"2\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"International Journal of Fashion Design, Technology and Education\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1080/17543266.2021.2011963\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Fashion Design, Technology and Education","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/17543266.2021.2011963","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"BUSINESS","Score":null,"Total":0}
Social media usage and innovation performance: the case of fashion SMEs in Jordan
ABSTRACT This study aims to analyze the impact of using leading social media platforms (SMPs) on the innovation performance of the fashion SMEs in Jordan. A theoretical model has been developed and validated empirically using a survey of 217 fashion SMEs. The results highlight the positive significant impact of SMPs’ usage on the innovation performance. This research has distinctly contributed to the existing literature by considering the SMPs’ usage in the context of developing fashion SMEs, thereby contributing to filling a literature gap. Finally, research limitations, managerial implications, and future research suggestions are presented.
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