为成功而合作:利用战略联盟来利用资源

Mitchell Hogg
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引用次数: 0

摘要

早期的生物技术公司在寻求将第一批产品推向市场的过程中面临着令人生畏的困难。战略联盟是利用稀缺资源来提高生物技术公司建立成功业务能力的有效手段。本文借鉴了美国的经验,提供了一系列促进建立富有成效的商业联盟的技巧。
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Partnering for success: Using strategic alliances to leverage resources
Early stage biotechnology companies face daunting odds in their quest to bring their first products to market. Strategic alliances are a sound means of leveraging scarce resources to increase the biotechnology company's ability to build a successful business. This article draws upon experience in the USA to provide a series of tips to facilitate establishing productive business alliances.
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