为“艺术管理”课程创建“数字营销”课程

UNSW Business School Research Paper Series Pub Date : 2017-06-28 DOI:10.2139/ssrn.2998864

Ina Stanoeva

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摘要

本文的目的是研究保加利亚大学的“艺术管理”课程，并制定一套课程，将数字营销作为这类课程的一门学科。该方法是基于对艺术领域工作人员的调查以及他们学习数字营销的必要性。最后介绍了开发的课程和教学方法。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Creating 'Digital Marketing' Curriculum for 'Art Management' Programmes

The purpose of this paper is to examine the “Art Management” programmes in Bulgarian universities and to develop a curriculum for implementing digital marketing as a subject in these kind of programmes. The methodology is based on a survey with people working in the field of arts and their necessity for studying digital marketing. The developed curriculum and the teaching methods required for it are presented at the end of the paper.

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UNSW Business School Research Paper Series

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