语音助手,买咖啡胶囊!:了解消费者使用语音商务意愿的决定因素

IF 2.8 4区 管理学 Q1 INFORMATION SCIENCE & LIBRARY SCIENCE Data Base for Advances in Information Systems Pub Date : 2023-07-31 DOI:10.1145/3614178.3614185
Christine Rzepka, Benedikt Berger, Anton Koslow, Thomas Hess
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引用次数: 0

摘要

由于语音助手(VAs)的采用率不断提高,将语音商务(VC)整合为新的消费者渠道是企业当前语音计划的首要目标之一。VC通过使用VAs为消费者提供了一种新的购物方式,它带来了好处,但也带来了现有文献仅部分研究的风险。因此,本研究试图通过混合方法设计来了解消费者在使用VC时的感知收益和风险。在第一项研究中,我们对虚拟货币用户进行了30次半结构化访谈,以建立虚拟货币风险和收益的研究模型。第二项研究使用176名参与者的调查数据对研究模型进行了实证验证。根据我们的研究结果,消费者认为虚拟货币是方便和愉快的,但也认为虚拟货币的可靠性、不透明性和可控性存在风险。因此,我们阐明了电子商务中渠道选择的决定因素,并为设计VC应用程序提供了指导方针。
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Voice Assistant, Buy Coffee Capsules!: Understanding the Determinants of Consumers' Intention to Use Voice Commerce
Owing to increasing adoption rates of voice assistants (VAs), integrating voice commerce (VC) as a new consumer channel is among the top objectives of businesses' current voice initiatives. VC offers consumers a new way of shopping by using VAs, which comes with benefits but also entails risks that extant literature only partially examines. Therefore, this research seeks to understand consumers' perceived benefits and risks when using VC by means of a mixed-methods design. In the first study, we conducted 30 semi-structured interviews with VA users to develop a research model of VC risks and benefits. The second study empirically validated the research model using survey data from 176 participants. According to our results, consumers perceive VC as convenient and enjoyable but also perceive risks regarding the VA's reliability, opacity, and controllability. Thus, we shed light on the determinants of channel choice in e-commerce and provide guidelines for designing VC applications.
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来源期刊
Data Base for Advances in Information Systems
Data Base for Advances in Information Systems INFORMATION SCIENCE & LIBRARY SCIENCE-
CiteScore
3.60
自引率
7.10%
发文量
18
期刊最新文献
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