Research on Gender Stereotyping and Entrepreneurship: Suggestions for Some Paths Worth Pursuing

Abstract Despite the tremendous growth in research on gender stereotyping in the context of entrepreneurship, scholarly understanding of this phenomenon is far from complete. Accordingly, the overarching goal of this paper is to stimulate greater attention to topics that warrant fuller consideration. Of the many paths worth pursuing, we focus on those that we term “Investigating Intersectionalities”, “Mapping Masculinities”, and “Revealing Rationales”. In our coverage of each, we describe the recommended route’s essence and intellectual origins, summarize extant work within the entrepreneurship literature, and raise illustrative questions for future research. We hope our efforts to demarcate these paths encourage their pursuit.