购物中心的展览与营销技巧:以橡树岭中心为例

A. H. Mulongo
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引用次数: 0

摘要

对大型购物中心的结构、组织和活动进行了描述和分析。这些购物中心既反映了加拿大中产阶级文化的价值观,也再现了加拿大中产阶级文化的价值观。与赞比亚文化进行了显性和隐性的比较。
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Exhibit and Marketing Techniques in Shopping Malls: The Example of Oakridge Centre
The architecture, organization and activities within a large shopping mall are described and analyzed. The mall is shown to both reflect and recreate the values of middle class Canadian culture. Both explicit and implicit comparisons are made with Zambian culture.
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