摄影师在广告拍摄中的作用

Eduard Timlin, Maryna Didenko, V. Savchin
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引用次数: 0

摘要

本研究的目的是分析摄影师在拍摄广告中的作用;定义视频广告的概念,描述其主要的具体开发方法;确定广告使用视频系列的有效性,并演示其具体技术。研究方法。本文运用了一套研究方法,即媒介文本的概括分析、比较分析和系统的方法,对广告制作理论的来源进行了全面的分析,并与保证广告效果和效率的主要摄影师技术进行了比较。本文的科学新颖之处在于试图分析摄影师在商业广告创作中的技巧,这对于对接受者的情感影响很重要。分析了视频广告的主要优势。指出了营销人员制作引起观众兴趣的令人信服的视频的主要方法。视频广告是乌克兰电影和媒体空间中一个很少被研究的现象,本文分析了视频广告的主要趋势。结论。考察了摄影师在广告片创作过程中的工作特点。揭示了广告持续时间、目标受众的定义、移动性、电影摄影以及社交网络中广告分布的细节在摄影师制作有效视频广告中的作用。分析了车架的主要技术性能。应用一个有效的营销策略的关键对象感谢视频已被强调。人们发现,视频广告是一个理想的实验环境,创造独特的框架,实施最不标准的想法。
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The Role of Cameraman in the Shooting of Commercials
The purpose of the research is to analyze the role of the cameraman in filming commercials; define the concept of video advertising and describe its main specific development methods; determine the effectiveness of advertising using a video series and demonstrate its specific techniques. Research methodology. The article applies a set of research methods, namely generalization, comparative analysis of media texts, as well as a systematic approach, which manifested itself in a comprehensive analysis of sources on the theory of commercials production and comparing them with the main cameraman techniques that ensure the effectiveness and efficiency of the commercial. The scientific novelty of the article lies in the attempt to analyze the cameraman’s techniques in the creation of the commercial, which are important for the emotional impact on the recipient. The main advantages of video advertising are analyzed. The main ways in which marketers can create convincing videos that arouse the interest of viewers are indicated. The main trends of video advertising, which is a little-studied phenomenon in Ukrainian cinema and media space, are analyzed. Conclusions. The features of the cameraman’s work during the creation of advertising videos are examined. The role of the advertising duration, the definition of the target audience, mobility, cinematography, and specifics of advertising distribution in social networks in creating effective video advertising by cameramen are revealed. The main technical capabilities of the frame have been analyzed. The key objects for applying an effective marketing strategy thanks to videos have been highlighted. It has been found that video advertising is an ideal environment for experimentation, the creation of unique frames, implementation of the most non-standard ideas.
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发文量
15
审稿时长
4 weeks
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