Research on Promoting Reading in University Libraries in the Era of Artificial Intelligence

: With the rapid development of artificial intelligence technology, the reading promotion services of libraries are facing new opportunities and challenges. It is necessary to transform from traditional modes to intelligent modes in order to meet the diversified and personalized reading needs of readers. This article takes demand-oriented approach and explores the implementation path of promoting reading in university libraries in the era of artificial intelligence from four aspects: intelligent resource construction, intelligent information platform construction, training of reading promotion personnel, and creation of intelligent reading promotion services. The aim is to provide reference and inspiration for improving the level and quality of reading promotion services in university libraries.