Intergenerational cooperation and generational differences at work

A significant challenge for human resources professionals is that there are currently four different generations working in the labour market. The youngest one, Generation Z, is the most different from the previous generations and therefore, managing them requires a different approach. It is crucial for employers to be aware of the mentality, values and expectations of Generation Z in order to create a generation-specific employer branding strategy. The objective has three components. To attract and retain the most valuable employees for the corporate culture in the long term, and to achieve the most effective cooperation between the 4 generations, taking into account both rational and emotional aspects. In our research we interviewed 540 people. The sample is not representative, but it allows us to formulate causal relationships.We believe that the results of our research could help employers and managers to pay attention to the differences, values, benefits and sometimes conflicts between the generations and to deal with them in a more differentiated approach.