采用大数据分析建模:一个印尼案例

Jonny, Kriswanto
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引用次数: 1

摘要

本文对大数据分析(BDA)在印度尼西亚的采用进行了建模。缺乏这一领域的知识,促使建模因素的重要性,影响公司采用BDA作为其战略举措,以赢得竞争激烈的市场。因此,利用TOE框架对影响BDA采用的因素进行知识贡献是本文的目标。为此,以问卷为研究工具,对206家企业进行了调查。在这些企业中,只有124家企业做出了回应。使用SmartPLS 3.0进行处理。结果中有两个重要的发现。首先,技术精通度(TS)、组织准备度(OR)和环境变化预期(ECA)影响印尼公司采用BDA。第二,TS和ECA对OR的影响。作为管理方面的影响,印度尼西亚的公司需要主要促进TS和OR,以获得采用BDA的最大利益。
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Modelling Big Data Analytics Adoption: An Indonesian Case
Big Data Analytics (BDA) adoption in Indonesia is modelled in this paper. Lack of knowledge on this field has urge the importance of modeling factors that impacts company to adopt BDA as its strategic initiative to win contested market. Thus, knowledge contribution related to factors influencing BDA adoption using TOE framework is the goal of this paper. For this purpose, 206 companies were surveyed using questionnaire as its research instrument. Among these companies, only 124 companies have given their responses. SmartPLS 3.0 was used to process them. There are two significant findings in the result. First, technology savviness (TS), organizational readiness (OR) and environmental change anticipation (ECA) influence the adoption of BDA in Indonesian companies. Second, TS and ECA influence OR. As managerial implications, companies in Indonesia need to promote mainly TS and OR to gain maximum benefits of BDA adoption.
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