FIRM FINANCING ON FINANCIAL PERFORMANCE OF UNIT TRUST FIRMS LISTED IN NAIROBI SECURITIES EXCHANGE, KENYA

Purpose: The study seeks to establish the effect of firm financing on financial performance of Unit trust firms listed in Nairobi Securities Exchange in Kenya. Materials and Methods: Desktop methodology was adopted for the study. This refers to secondary data collection from existing data resources which include approved websites, online journals, and library. This technique is considered a low-cost in comparison to primary data collection which required field visit. Thus, the study relied on already published studies, audited financial reports and statistics. Results: The results revealed that the studies done had conceptual framework gap. The study also found out that the study had geographical gap because they were not conducted in Kenya and also had different periodic scope. Unique contribution to theory, practice, and policy: The findings from the study will be used by various regulators (CMA) in different jurisdictions to improve on their financial performance. The findings of this study will assist the Unit Trust firms to monitor the key financial variables and understand; the extent to which firm financing can affect performance. Information acquired from this study will help the investors and customers understand key variables that affect financial performance. This study sought to fill the gap that existed in the literature concerning the effect of firm financing on performance of Unit Trust firms in Kenya. The finding will add to already existing body of knowledge in the field of firm financing. The information acquired from the study will be useful to policymakers in the Investment services and especially Unit Trust Firms in Kenya