{"title":"探索在线顾客评论、监管焦点和产品类型对购买意愿的影响:感知公平作为调节因素","authors":"Chia-Lin Hsu , Li-Chen Yu , Kuo-Chien Chang","doi":"10.1016/j.chb.2016.12.056","DOIUrl":null,"url":null,"abstract":"<div><p>This study aims to investigate the effects of online customer reviews, regulatory focus, and product type on purchase intention, as well as the effect of whether purchase intention is moderated by perceived justice. Experiment 1 compares the effects of regulatory fit and regulatory non-fit on purchase intention after a consumer is exposed to online customer reviews. Experiment 2 examines whether product type (i.e. ‘search goods’ versus ‘experience goods’) moderates the relationship between regulatory fit (or non-fit) and purchase intention for a consumer who has been exposed to online customer reviews. Additionally, in Experiment 2, the moderating role of perceived justice in the link between regulatory fit (or non-fit) and purchase intention is explored. The findings of Experiment 1 indicate that regulatory fit has a more significant effect on purchase intention than the non-fit condition. The results of Experiment 2 also confirm that regardless of regulatory fit, consumers have a lower purchase intention for search goods than for experience goods after exposure to negative online customer reviews. Finally, this study reveals that consumers with high perceived justice demonstrate higher purchase intention compared with consumers with lower perceived justice, regardless of regulatory fit effect or product type.</p></div>","PeriodicalId":48471,"journal":{"name":"Computers in Human Behavior","volume":null,"pages":null},"PeriodicalIF":9.0000,"publicationDate":"2017-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1016/j.chb.2016.12.056","citationCount":"71","resultStr":"{\"title\":\"Exploring the effects of online customer reviews, regulatory focus, and product type on purchase intention: Perceived justice as a moderator\",\"authors\":\"Chia-Lin Hsu , Li-Chen Yu , Kuo-Chien Chang\",\"doi\":\"10.1016/j.chb.2016.12.056\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<div><p>This study aims to investigate the effects of online customer reviews, regulatory focus, and product type on purchase intention, as well as the effect of whether purchase intention is moderated by perceived justice. Experiment 1 compares the effects of regulatory fit and regulatory non-fit on purchase intention after a consumer is exposed to online customer reviews. Experiment 2 examines whether product type (i.e. ‘search goods’ versus ‘experience goods’) moderates the relationship between regulatory fit (or non-fit) and purchase intention for a consumer who has been exposed to online customer reviews. Additionally, in Experiment 2, the moderating role of perceived justice in the link between regulatory fit (or non-fit) and purchase intention is explored. The findings of Experiment 1 indicate that regulatory fit has a more significant effect on purchase intention than the non-fit condition. The results of Experiment 2 also confirm that regardless of regulatory fit, consumers have a lower purchase intention for search goods than for experience goods after exposure to negative online customer reviews. Finally, this study reveals that consumers with high perceived justice demonstrate higher purchase intention compared with consumers with lower perceived justice, regardless of regulatory fit effect or product type.</p></div>\",\"PeriodicalId\":48471,\"journal\":{\"name\":\"Computers in Human Behavior\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":9.0000,\"publicationDate\":\"2017-04-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"https://sci-hub-pdf.com/10.1016/j.chb.2016.12.056\",\"citationCount\":\"71\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Computers in Human Behavior\",\"FirstCategoryId\":\"102\",\"ListUrlMain\":\"https://www.sciencedirect.com/science/article/pii/S074756321630886X\",\"RegionNum\":1,\"RegionCategory\":\"心理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"PSYCHOLOGY, EXPERIMENTAL\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Computers in Human Behavior","FirstCategoryId":"102","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S074756321630886X","RegionNum":1,"RegionCategory":"心理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"PSYCHOLOGY, EXPERIMENTAL","Score":null,"Total":0}
Exploring the effects of online customer reviews, regulatory focus, and product type on purchase intention: Perceived justice as a moderator
This study aims to investigate the effects of online customer reviews, regulatory focus, and product type on purchase intention, as well as the effect of whether purchase intention is moderated by perceived justice. Experiment 1 compares the effects of regulatory fit and regulatory non-fit on purchase intention after a consumer is exposed to online customer reviews. Experiment 2 examines whether product type (i.e. ‘search goods’ versus ‘experience goods’) moderates the relationship between regulatory fit (or non-fit) and purchase intention for a consumer who has been exposed to online customer reviews. Additionally, in Experiment 2, the moderating role of perceived justice in the link between regulatory fit (or non-fit) and purchase intention is explored. The findings of Experiment 1 indicate that regulatory fit has a more significant effect on purchase intention than the non-fit condition. The results of Experiment 2 also confirm that regardless of regulatory fit, consumers have a lower purchase intention for search goods than for experience goods after exposure to negative online customer reviews. Finally, this study reveals that consumers with high perceived justice demonstrate higher purchase intention compared with consumers with lower perceived justice, regardless of regulatory fit effect or product type.
期刊介绍:
Computers in Human Behavior is a scholarly journal that explores the psychological aspects of computer use. It covers original theoretical works, research reports, literature reviews, and software and book reviews. The journal examines both the use of computers in psychology, psychiatry, and related fields, and the psychological impact of computer use on individuals, groups, and society. Articles discuss topics such as professional practice, training, research, human development, learning, cognition, personality, and social interactions. It focuses on human interactions with computers, considering the computer as a medium through which human behaviors are shaped and expressed. Professionals interested in the psychological aspects of computer use will find this journal valuable, even with limited knowledge of computers.