Russian newsrooms in digital era: challenges and prospects

ABSTRACT The ongoing digitalisation of mass media changes the environment within the newsroom and the media product through the implementation of new work routines driven by technologies and multimedia elements in the final media texts. This article is based on the results of a survey of newsroom correspondents and editors’ working for the Russian news media, both in print and online. The survey results indicate that journalists have adapted to working faster with technology and social media, but the newsroom work has pivoted away from the production of audio and visual content and shifted focus more towards the creation and packaging of content for varying platforms. The research confirms that multimedia elements are included in the majority of media reports, though the overall level of ‘multimediatisation’ is low.